Mr Ketan C Patel, CEO at Creative Peripherals & Distribution Pvt. Ltd.,
In an exclusive interview with ITVoice, Mr Ketan C Patel, CEO at Creative Peripherals & Distribution Pvt. Ltd., reveals his strategies forbusiness in India..
Vikas Gupta:- What is your vision on Creative Peripherals for the next two years?
Mr Ketan C Patel:- To be a Market Entry Specialist for Brands who would like to come to India to distribute their products.
Vikas Gupta:- What are Creative focus areas in India in terms of the markets, industries and verticals that will help you maximize the potential?
Mr Ketan C Patel:- Consolidate business of Lifestyle Products and its Solutions. We will be also working in Projects with the Brands that we are associated with, and also add on new Brands whenever the opportunity comes.
Vikas Gupta:- What are the marketing activities that were undertaken to build the brand?
Mr Ketan C Patel:- We have jointly participated with brands in events like Compass, Stuff Gadget Show, COM-IT, College festivals like Umang, Mood Indigo and Photography Show. We also invest in offline and online Marketing activities.
Vikas Gupta:- What is Creative Peripherals India’s roadmap for 2016?
Mr Ketan C Patel:- To consolidate the existing Branches and also add new Branches to increase our reach in India. We also will be adding new Brands.
Vikas Gupta:- What are some of the points where Creative Peripherals products score over the competing forces in India?
Mr Ketan C Patel:- Our products fall under IT, Telecom, Imaging and Lifestyle. This helps our partners to carry a vast range of products to offer to their hard earned customers. This also helps our Brands to get new partners. It helps Creative Peripherals to increase its channel partners and hence increase business
Vikas Gupta:- What kind of strategy have you planned to position Creative Peripherals Product successfully in the market??
Mr Ketan C Patel:- Keep it simple. Keep the Channel happy and work together to build the Brands in India
Vikas Gupta:- How many channel partners do you have? Do you have any channel related initiatives to drive channel growth??
Mr Ketan C Patel:- We have more than 5000+ registered channel partners which includes Sub Distributors, SI partners, Retailers and Dealers from Brand to Brand. We make our presence felt by regularly participating in channel events and regular advertisements in Channel Magazines.