in an exclusive interview with ITVoice, Mr. Vikram Mehta, Director – V.R.INFOTECH, reveals his strategies forbusiness in India.
Mr. Vikram Mehta, Director – V.R.INFOTECH
Vikas Gupta:- Tell us about key focus areas of V.R. Infotech ?
Mr. Vikram Mehta:- V.R.Infotech key focus area is Cyber Security & protecting data from threats. Our mission is to fight against all types of cyber threats and make this world safe and secure digital world.
Vikas Gupta:- Brief us about the quality policy for your business?
Mr. Vikram Mehta:- We being in business since generation’s, understand the business ethics and have very strong quality policies. At the same time we also ensure that we satisfy the need and requirements of every customer. Customers satisfaction is important for us. This is ultimately the goal of every vendor.
Vikas Gupta:- What are the marketing activities that were undertaken to build the brand?
Mr. Vikram Mehta:- As our brand has grown stronger over the years, we take utmost care to ensure that the brand values are maintained. We at V. R. Infotech give equal importance to traditional and modern advertising methods. Whether it is traditional modes like news papers, magazines and radio as well as by modern digital techniques of Social media such as Facebook, Twitter, whats app, emails or Television Ads. As a part of our marketing strategy, we also participate in many industry events and road shows. Education and Awareness are the key areas of our marketing strategy.
Vikas Gupta:- How was the year 2015 for V.R. Infotech in terms of growth?
Mr. Vikram Mehta:- The segment of cyber security has kept our growth rate high. Every user whether a businessmen or an individual or a school going kid, seek security for his/her digital data and our Vendor Kaspersky Lab with its wide range of products fulfill need of every ones. There is a very high significant growth rate due to B & C class cities of India as we connect to them and communicate with them without any regional barriers.
Vikas Gupta:- What is V.R. Infotech ’s future plan and programs for 2016?
Mr. Vikram Mehta:- We believe in educating 2 billion+ Indian based customers with the necessity of cyber security and to achieve the same we are increasing our team, increasing our branches in cities and last but one of the most important activity is our continued investment in infrastructure to promote the support of regional partners all across India.
Vikas Gupta:- How does your channel model work in the country?
Mr. Vikram Mehta:- We ensure and encourage the growth of every entity connected directly or indirectly with us. We make sure that the benefit is shared in an equal manner & with every capable channel members. We also ensure every channel members gets timely support to ensure his growth to the fullest. With the fact that that the growth is remarkable, we at V. R. Infotech don’t compromise on the services. We have ground staffs, regional branches and most reliable Channel Partners all across India who are undoubtedly offering the best service all the times. This is the reason why our base of users and partners has grown steadily.
Brief us about your Vendor ?
A7:Our vendor – Kaspersky Lab Throughout its more than 17-year history has remained an innovator in IT security and provides effective digital security solutions for large enterprises, SMBs and consumers. Kaspersky Lab, with its holding company registered in the United Kingdom, currently operates in almost 200 countries and territories across the globe, providing protection for over 400 million users worldwide. Kaspersky Lab is a global leader in threat intelligence, anti malware with biggest database in latest and unknown viruses. It’s latest pc protection technology is remarkably good and helps protecting users from all platforms -windows,Android,Mac or ios. When you look at 3rd party tests and evaluations, Kaspersky Lab performs the best in maximum number of tests. Kaspersky Lab is the best when it comes to protection from ever increasing cyber threats & attacks.
I WOULD LIKE TO LEAVING THIS THOUGHT THAT; A COMPUTER WITHOUT INTERNET IS OF “NO USE” AND DIGITAL DATA ON THE INTERNET WITHOUT KASPERSKY LAB’S SECURITY PRODUCTS CAN ALWAYS BE “MISUSED”.