“eScan is a channel driven brand” Mr. Anil Gupta,AVP – India, eScan

eScan has achieved several certifications and awards from some of the most prestigious testing bodies, notable among them being Virus Bulletin, AV Comparatives, ICSA, and PCSL labs. In an exclusive interview to IT Voice, Mr. Anil Gupta, AVP-India, Sales, eScan, talks about the various sales initiatives that the company has undertaken.

Mr. Anil Gupta, AVP - India, Sales, eScan

Mr. Anil Gupta, AVP – India, Sales, eScan

Shweta)    What have been the performance highlights for eScan in 2013?
Mr. Gupta)  Recently, eScan established tie-ups with some of the major partners such as Cyberstar Infocom Pvt. Ltd., KP Infotech Pvt. Ltd., BIOS Technologies, Software Mart, Teerth Technologies Pvt. Ltd., Pal Business Systems, Graphline Computers, and many more, while we are in process of some more such associations.
 
Shweta) What kind of government projects did the company execute?
Mr. Gupta) eScan range of Security Solutions have been provided by various OEM vendors to government departments and undertakings such as GIL, Tamil Nadu Government, Electronics Corporation of Tamilnadu Ltd. (ELCOT), Tamil Nadu Prison Department, Bihar Government, Northern Railway, DG Shipping, DGS&D, Educom Delhi, Rajasthan Government, Central railway Mumbai, IRICEN – Pune, Government of Maharashtra and many more.
 
Shweta)         From a channel engagement perspective, how do you differentiate yourself from other enterprise vendors?
 
Mr. Gupta) eScan is a channel driven brand. We have a specially designed channel partner program that ensures pre-sales and post-sales support to our partners in addition to sales, marketing and technical support as well as periodic channel incentive schemes to enhance their profit margins.
 
Shweta)       What are your plans for the volume segment?

Mr. Gupta) With the launch of our Cloud Security Range of products, we are now offering 80-100% margins to our resellers. Moreover, we have strategic plans to have Partner and Reseller meets across region that will help us better connect with our partners, inform them about our latest products and business strategies, understand their needs and concerns and thus enhance our relationships with them.
Shweta)       How does your channel model work in the country?
Mr. Gupta)  We work on the Regional Distribution Model.
 
Shweta)     What are your plans in the consumer segment?
Mr. Gupta)  We are aggressively working on BCI activities in the 24 focused markets in India to increase our consumer awareness and engagement with the consumers on ground.

Shweta)        What is your strategy for public and private cloud computing services?
Mr. Gupta) We have exclusively designed products that have updates only through the private cloud.

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