Zopper Rolls Out A Three-Day Lowest Price Challenge On Consumer Electronics
Users who spot a price lower than that on Zopper are entitled
to earn double the differential amount
In a constant effort to bring more value to its users and consumers, Zopper, India’s largest hyperlocal marketplace, has launched a three-day Lowest Price Challenge. During the campaign period, Zopper will list the lowest prices of consumer electronics on its mobile platform, sourced from local electronics stores. If users are able to find prices lower than those listed on Zopper, on top three e-commerce sites, they will be entitled to win double the difference of the amount in their wallets. The challenge is live from August 4th to August 6th 2016 on the Zopper App.
To participate in the Zopper Lowest Price Challenge, consumers would need to download the Zopper app and find products across categories like Smartphones, LED TVs, Air conditioners, Refrigerators, Kitchen appliances, Washing machines and Computer accessories carrying the Lowest Price Challenge tag. The marked products are listed at the lowest prices in comparison to the prices available on major e-commerce platforms. In case, a user is able to find a lower price than the one listed on Zopper, he /she can simply claim it with a few taps and share the URL of the competitive price. If the claim is found to be genuine, the user will be given double the amount variation in his/her Zopper wallet.
Speaking of the campaign, Harneet Singh Rajpal, CBO, Zopper, said, “Today, a majority of consumers carry a perception that Online e-commerce prices are lower the local retail store prices, due to e-commerce stores offering heavy discounts and more value. Our three-day Zopper Lowest Price Challenge will be a myth buster with all the prices sourced from the local electronics stores being lower then the top three e-commerce sites. We seek to fortify our core proposition of bringing the best prices and products from local retail stores on to our online & mobile platform, thus combining the benefits of both Online and Offline. We top it up with the fastest delivery in 1-2 days. This is what a consumer wants today. ”
Zopper’s hyperlocal approach aims at transforming the retail landscape of the country. It allows a customer to discover the local retailer, his inventory, its prices and all other benefits, Online at one place thus creating a unique shopping experience. This is coming together of Online and Offline worlds, benefitting the retailers and the customers alike. Recently, Zopper has also rolled out its desktop website to create engagement across multiple consumer touchpoints.