Zebra Technologies’ MC18 Private Shopper Solution Wins 2015 Red Dot Award

Zebra_Tag_HorizontalZebra Technologies Corporation announced the MC18 mobile computer has earned a prestigious Red Dot design award. This award is in recognition of Zebra’s thoughtful customer-centric product design which delivers a more impactful solution to customers. Leveraging deep customer insights, Zebra delivered a retail solution that increases the number of devices available to customers while taking less floor space within their stores. The Zebra design team worked closely with market research teams to build a product that is friendly and approachable, while meeting the needs of a high-traffic supermarket environment.


Prof Dr Peter Zec, founder and CEO, Red Dot Design Award, said, “The Red Dot organization is proud to announce Zebra’s MC18 handheld device as our 2015 winner for Product Design. While most entries showed great innovation in design this year, the MC18 stood out to our judges as a device that meets the needs of both customers and end-users while maintaining classic design principles and overall quality.”

Joe White, vice president, Enterprise Mobile Computing, Zebra Technologies, said, “We are honored to receive this recognition from the international design community. With a large all-touch display providing a true smartphone-style user experience, the MC18 helps our customers deliver a better shopping experience.”

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