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Wipro Acquires Denmark-based Design Firm Designit

Wipro Digital, the digital business unit of Wipro Limited, has wipro Logoannounced its intention to acquire Designit, an award winning and global strategic design firm specializing in designing transformative product-service experiences.

This investment marks a further stage in Wipro’s move to evolve the digital offer it takes to market, combining its reputation and heritage in deep engineering and transformative technology with human centered-design methods.

Designit’s capabilities and proven record in strategic design, user experience (UX), interaction design (IxD) and product innovation result in meaningful product-service experiences that help people live smarter, healthier and more productive lives. Designit’s expertise in experience-driven design, complements Wipro Digital’s capabilities in technology, digital strategy, design, and digital architecture. Together, the two organizations become a comprehensive and scalable global digital transformation partner for the entire C-suite, helping to improve customer experience while radically digitizing business operations.

“Our clients are looking to us to help them transform their businesses and move at the speed of digital. Solving these complex challenges starts with strategic design and fuses a human-centered method with innovative technology solutions delivered by multi-disciplinary teams of strategists, designers and engineers. With our acquisition of Designit, we will complement the capabilities of an established design leader with our engineering heritage and bring compelling value to our clients,” commented Rajan Kohli, Senior Vice President and Global Head, Wipro Digital.

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