“We are the first one to introduce networking products in the Indian market.”-Mr. Mandar Joshi, Head Channel Business, DIGISOL Systems Ltd.

In an exclusive interview with ITVoice, Mr. Mandar Joshi, Head Channel Business, DIGISOL Systems Ltd.,sharing his business strategies.

Mr. Mandar Joshi, Head Channel Business, DIGISOL Systems Ltd

Nisha Harshwal :- What are the new products to be launched by company?
Mr. Mandar Joshi :- For home and SOHO users we will be introducing products in 4G and Wireless category, which include AC range of products, for Enterprise we will introduce Multi-Port Core Router, Intelligent Load Balancer router, Access Points and Controllers. We will also introduce new range of IP Surveillance products.
We took yet another important step in our corporate journey of 34 years with introduction of Passive range of Structured Cabling business in India. Now we offer an entire range of Copper, Fiber and FTTH Structured Cabling Solutions for customers in India along with its Active Products line.
DIGISOL’s cabling portfolio includes Copper cabling solutions (Cat5e, Cat 6 & Cat 6A), UTP/STP LAN Cables, Keystones , Patch Panels, Patch Cords, Face Plates etc. The Fiber range have Fiber cables, Fiber Patch Cords, Pigtails ,LIU couplers and an entire FTTH Product line. DIGISOL cabling products adhere to EIA/TIA and ISO/IEC international standards. They are RoHS compliant and are backed by international 25 years product warranty performance. DIGISOL Structured Cabling Systems is here to fulfill the network connectivity needs of medium to small businesses and home networks, as well as SME & Enterprises requirements.
Nisha Harshwal :- What are your marketing strategies for better sales in this economic year?
Mr. Mandar Joshi :- We at DIGISOL have well-conceived marketing strategies, coupled with a business framework that delivers value, quality and efficacy, which is instrumental to our success in the channel market. Integral to our business model, is a wide-spreading marketing and distribution network that ensures deeper market penetration.
This year we will undertake events across India for our channel community, where we will be having 1:1 interaction with our channel partners. We also actively participate in the trade shows, expos, etc. Apart from these, we will also aggressively promote in-shop branding. We will regularly connect ourselves with our partners who have been selling our products through regular marketing updates and marketing brochures. Apart from them we will also conduct lot of training sessions.
With advent of Digitization, mobility and social media. The brand presence on digital media is a must. The presence on online channel increases the visibility of the products and some customers who see the product online call the offline stores for products. In other words, online visibility brings business to the traditional channel as well. Nowadays it is essential to be online to maintain the presence online; that is a part of maintaining image as well.
We have big focus and budget to promote DIGISOL brand on digital media and create customer pull in the market. While advertising in print media remains a part of our promotion, we will be very active on social media front on sites such as Facebook, Twitter, Linkedin, etc.
We have a major portion of our marketing funds for Training’s and Seminar which helps the Channel to understand these markets and be technically qualified for offering these solutions. DIGISOL invests considerably in training and empowering their channel partners to build their own technical expertise as well as enhance the DIGISOL’s brand positioning and visibility in the industry. Sound market knowledge and in-depth understanding is helping us to emerge as a front runner in delivering end-to-end products to customers covering a broad spectrum in SOHOs and SMEs.
Nisha Harshwal :- With the hike in networking, Is the company changing or planning something to help in the growth of company?
Mr. Mandar Joshi :- DIGISOL wants to be one of the key drivers of the digital India with the range of our products like Routers, Switches, IP Surveillance solutions and Structured Cabling Solutions. The core strength of DIGISOL is ‘Networking’ and networking is an integral part of making digitally connected India a reality.
We want to establish ourselves as best in class ‘Made in Indian brand’. We have technology and infrastructure to do that and that makes DIGISOL different from other brands. We wanted to make sure that our channel knows DIGISOL very well and they are confident to sell the products.
Below are the few key initiatives We will be looking into:
a) Expansion of channel partners
b) Initiatives towards channel
c) Product expansion
d) Geographic expansionNisha Harshwal :- What are your current stakes in market?
Mr. Mandar Joshi :- As per IDC, Q2, 2016 report, we are among the top four brand in wireless products for unit shipment. Last fiscal year was good for DIGISOL. We emerged as a strong player in home and SOHO segment and got good mind and market share for broadband routing. We did good business in wireless segment and are now amongst the top brands in Wireless. We also did significantly well in the data switching market in India due to our end-to-end solution offering and got major wins in Government and BFSI segment.
Nisha Harshwal :- What is your say about “customer satisfaction”?
Mr. Mandar Joshi :- We at DIGISOL want to give our customers what they really want and therefore understanding their preferences is an important aspect to device product and solutions innovations. Not just our products are customer friendly but also our after-sales services like product replacement guarantee and customer service support function are in place so that our valued customers and partners aren’t left disappointed.
Given our 23-year history of pioneering technologies in the networking equipment segment, we have been actively shaping the networking markets locally as per the global standards. Since we are the first one to introduce networking products in the Indian market, so you can say we created the Networking market in the country. Similarly we are the first one to start manufacturing in country with setup of the SMT lines.
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