Lemax and Le1s to debut with built-in IR blaster and Cast Screen
LeTV the leading internet company and a refreshing new entrant to India market with a vision to create a comprehensive Ecosystem which is vertically integrated with platforms, content, terminal, applications is reported to launch in India in mid-January. The company’s entry to be marked by the launch its flagship Le Superphones Lemax and Le1s.
Lemax a premium phone and Le 1s termed as ecosystem phones which reportedly set new industry benchmarks are embedded with distinctive features the IR blaster and cast screen. To simplify the technical terminology – an infrared blaster (or IR blaster) is a device that emulates an infrared remote control to independently control a device that is normally controlled only by remote control key presses. An IR blaster which is an in-built feature of the Le superphones allows the handset to double as a universal remote control for a number of electronic devices around our homes. So, here is a phone that is already supporting the Internet of Things( IoT) ! IOT is now widely acknowledged as the technology of the future and here is a company that is ahead of the curve, by making available this technology in its phones at attractive and accessible price points. This inbuilt IR blaster feature in a mobile perfectly aligns with the smart home concept as well.
Besides the IR blaster, yet another interesting feature is the Screen cast which comes with WIHD – Wireless High Definition on Le Max and the Le1s comes with the MHL – Mobile High Definition links. The inbuilt “cast screen” feature enables screen mirroring on to a bigger display screen, while the audio quality too is on par. Although this technology has been around for some time now, this brand stands out for packaging all these features at very competitive price points, which upto have been only available in top-end phones.
The company has a track record of selling its products at Bill of Materials (BOM) cost globally and if the same strategy is applied here, it will be a major breakthrough for a price sensitive market like India.