Marking the 147th Birth Anniversary celebration of Mahatma Gandhi, Blippar, the leading augmented reality platform introduces a first of its kind innovative and engaging campaign to celebrate the day in a unique manner. Get interactive and engage with different aspects of your favourite Bapu by just blipping the Indian currency notes available in your pocket.
This Gandhi Jayanti, Blippar pays a warm tribute on behalf of the entire country by giving them an opportunity to feel his simplicity and honesty. People just need to download the Blippar app on their smart phones, blip the currency notes and they can click selfies with Bapu’s simple yet iconic glasses which signifies his simplicity. Bapu fans can also solve the puzzle and and win exciting merchandize from Blippar. The winners will be rewarded with Khadi products which was yet another representation of Bapu. People will even have an option to donate through the blip.
“This is the first time that the currency of a Nation is being made interactive. This is a special tribute to one of the most loved and respected freedom fighter, Mahatma Gandhi. Idea is to re-introduce the youth of India to this noble man and his principles through a medium that they connect the most with”, shared Arnav Ghosh, CEO – Blippar India. “As Blippar we are driving the behavior of Blipping and making the shift from image recognition to object recognition. The new version of Blippar is a visual browser, changing the way consumers interacts with the physical world”, he further added.
The campaign of Blipping Indian Currency Notes is live from 1st October onwards.