In line with its vision to bring more value and easy-to-use products for its customers, Telenor India has announced the launch of unlimited entertainment service packs starting at Rs.2 comprising music and video streaming. The new innovative pricing will allow subscribers to enjoy unlimited access to videos from sites like Hungama Music and Eros Now.
Amaresh Kumar, Chief Product Officer, Telenor India, said, “At Telenor, we understand that entertainment is one of the primary drivers of Internet traffic in India. Today, almost 60% of data users access entertainment applications on their mobile. As digital services company, we want our customers to download and watch videos or listen to music in a hassle-free manner. Our new packs have been designed to offer affordable and value-for-money access to unlimited music and videos without worrying about volume of data used. With this, we reinforce our vision to make Internet services affordable and easy to access for the masses.”
Currently, 22% of Telenor’ s subscribers use data services on their mobile devices and we expect this to grow to over 50% by 2017.
To subscribe the service, Telenor customers can select the video packs starting from Rs.2 to Rs.28 with validity ranging from one day to 28 days. Subscribers can use the new service pack to temporarily cache their favorite online video overnight (11 PM to 7 AM) and enjoy the buffer-free experience during periods of low or no connectivity. To prevent any bill shock if the caching continues after 7 AM, the customers will be charged at 2P/20 KB with a cap of Rs.5 for that day.