Targus launches a range of new products at IFA 2018

Targus–a global leader in mobile accessories – is exhibiting at IFA, Berlin located in iZone, Hall 12 Stand 214, offering retailers and media an opportunity to take a deeper look into what is happening in tech-cessories categories today and what can be expected in 2019 & beyond.

“Targus’ insight-led approach stands us apart from the competition, and as the category leading brand across tech-cessories for mobile devices, Targus has a unique perspective to share with both our customers and our consumers”, speaks David Brown, Marketing Director EMEA for Targus.

As the lines blur between work and home the emergence of the pro-sumer is an exciting prospect for Retail, and at this year’s event, Targus will be launching several new product solutions across its portfolio, all designed to make using technology at home, on the go or in the office simple, secure and comfortable:

Work + Play Collection. Tapping into the Wellness trend as we seek heathier active work, life balance, these backpacks are designed for both the office and the gym or sports arena. Separate compartments keep your valuable tech-devices and sports gear apart and there is even a clever space for sports or gym shoes. #No More Excuses for missing the gym after work.

Targus’ survey – conducted by One Poll and carried out in seven countries across Europe – uncovered the key factors that are restricting people from living more active lifestyles, with a lack of time, poor work / life balance and stress cited as the main reason by 7,000 consumers.

CityLite Collection. Designed to appeal to the millennial generation with understated styles, this lifestyle collection is designed for the tech-savv and taps into the popular trend for convertible carrying. Backpacks neatly convert into bags and the Security backpack with zipless front, offers RFID blocking pocket and slash-resistant materials.

In a recent Targus survey of 1,000 consumers, 92% said they were concerned about pick-pockets in crowded areas when wearing a backpack. 78% said they were aware of RFID technology and 68% said they would purchase a product with RFID blocking feature.

oNewport Collection. Meets the demand for a bag which combines feminine appeal with capacity for tech and other belongings. With clever convertible styles: tote to backpack to bag and back again, Newport is both work-appropriate and style-driven. Take it from coffee to cocktails.

oSmall Office / Home Office (SoHo). Targus is revealing plans to take its Workspace Solutions into retail. With a range of unique, world-first Universal USB connectivity solutions supported by a portfolio of peripheral accessories such as mice, keyboards and laptop stand.

“With the rise of flexible working and increasingly more of us working at home, there is a huge opportunity for first-mover advantage in this space. With our 35 years’ experience in working with 70% of the Fortune 1000 Targus are excited to bring Retailers on-board with our new solutions, purposefully designed for today’s dynamic world”, adds David Brown, Marketing Director EMEA for Targus.

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