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Taiwanese Brands Bullish About The Fast-Growing ICT Market In India

In an effort to further strengthen their presence in India this year, taitraprominent Taiwanese ICT brands showcased a wide range of products at the COM-IT EXPO 2016. In its 9th year, India’s largest annual international exhibition and conference was held in Mumbai from Sep. 30th – Oct. 2nd at the Bombay Exhibition Centre in Goregaon. The event featured products offering IT, security and mobile solutions.

The Taiwan Excellence Pavilion hosted 37 leading Taiwan Excellence Award winning products with the theme “Taiwan ICT Technology: Connects You to the World”. Taiwan Excellence represents the innovative and technological image of Taiwan’s most competitive industries. It is a symbol of reliability, innovation and tremendous value. Such excellence radiates from many of Taiwan’s niche industries, particularly the ICT industry, of which many have become renowned brands in their field. In the Indian market, Taiwan Excellence, along with a selection of 62 Taiwanese brands that are popular internationally, were brought in to provide consumers excellent lifestyles.

Taiwanese brands are already a part of the everyday life of Indians. “A recent market research report suggests that Indian enterprises are upbeat about the growing prospects of Information & Communications Technology, which is reflected in their investment strategies. Most IT and ICT strategies revolve around cost-effective ways to increase productivity, and Taiwanese ICT brands fit the bill perfectly. We see this as a promising sign to strengthen our presence in India,” said Mr. Michael Lin, Director of the Taipei World Trade Centre Liaison Office in Mumbai.

Taiwanese brands are upbeat, in particular, about the market for hardware, security management, and gaming in India.

Hardware and storage devices are popular with various Taiwanese brands having strong presence in India. World leading memory brand ADATA, quality network appliance provider QNAP, power solution provider CyberPower and multi-award winning hardware company GIGABYTE were all on display during the COM-IT Expo. Designer and producer of image scanners and multifunction printers Avision and award winning projector brand Optoma, were also well received during the event.

Research firm Gartner estimates that security spending on hardware, software and services in India is on track to touch USD 1.69 billion mark by the year 2019, of which consumer security software could account for as much as USD 92 million. Edimax is a representative brand of ‘Smart Life’ IoT products, which features state-of-the-art network cameras, repeaters, smart plugs and a brand new range of door cameras – all incorporated into an easy to use app.

Taiwanese firms also see potential in the country’s growing gaming market and aims to add value to it through its innovations in the Virtual Reality space. Virtual reality transports gamers to a different environment, creating a new thrill to the gaming experience. Taiwanese brand MSI is set to offer a never-before Virtual Reality experience for Indian gaming enthusiasts alongside its innovative range of gaming laptops.

Taiwan’s participation in the COM-IT EXPO is a part of the Taiwan Industry Image Enhancement Project (IEP) in India, organized by Taiwan’s Bureau of Foreign Trade (BOFT) of the Ministry of Economic Affairs (MOEA), and implemented by the Taiwan External Trade Development Council (TAITRA).

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