The program aims to provide resources and training to partners, empowering the channel to drive engagement, growth and profitability
Sophos, a global leader in network and endpoint security, announced the launch of their Partner Program for their 1000+ channel partners in India, Bangladesh, Nepal, Sri Lanka and Maldives. The recently launched partner program enhances Sophos’ commitment to the partner community and is a part of the Global Program which is localized as per the needs of the Indian market, aimed at higher engagement, growth and profitability.
Sophos’ partner program encourages partners to effectively utilize its lucrative incentives and distinct discount structures depending upon the partner category and their commitment to business. The program also encompasses deal registration advantage, the not for resale policy, multi-level certifications for pre-sales and sales, up-to-date training and attractive rebate structure to fuel partner engagement & growth.
This unlocks new avenues for all partners (Cyberoam and Sophos) to start selling a broader portfolio of products to ensure customers can leverage the immense potential of synchronized security. This partner program actively reflects Sophos’s commitment to help partners sell next-generation IT security technology to address today’s sophisticated threats. Partners have a great opportunity to grow their business by making the most of the demand for advanced IT security solutions.
The Sophos Central-Partner dashboard integrates with Professional Service Automation (PSA) software, and partners’ can tie-in and customize Remote Monitoring and Management (RMM) software from leading vendors to deploy and update Sophos agents locally.
Sunil Sharma, vice president, sales at Sophos, said, “With our channel first, channel only business strategy, we have made it simpler for partners to work with us by creating a four level, flexible and generous program, delivered by dedicated channel relationship managers, to ensure that every organization feels supported at every step of the way. We look forward to partners utilizing this platform to promote growth, drive profit and to get rewarded for their strong commitment to business.”
Naveen Arora, Director, Technoware Systems India Pvt. Ltd. and a Sophos Platinum Partner said, “Sophos’ partner program is transparent, simple and lucrative. It provides us with enough tools and resources to handle our IT security needs effectively. We can now engage with our customers better, and showcase strong security growth through the year as we have a bigger and better security portfolio to take care of. Sophos is truly, a channel oriented company, and we are proud to be part of the company’s journey to success.”
The Sophos Partner Program for India, Bangladesh, Nepal, Sri Lanka and Maldives
The new partner program consists of four levels (Authorized Entry Level, Silver, Gold and Platinum) based on sales performance each level increases in commitment to selling Sophos products and value delivered to customers.
The program includes offerings such as:
Simple deal registration and discount structure: Sophos’s partner program is easy to implement, predictable, equitable and reliable. Partners can either interact with Sophos directly or use the Partner Portal to do so, which offers a set of tools to simplify deal registration and get pricing
Strong product and solutions portfolio: Our partners have complete access to Sophos’s award-winning network, server and enduser protection solutions, including Sophos Cloud
Sales and marketing tools: Partners can benefit from a flexible and generous partner program, with dedicated support, deal registration protection and competitive margins
Training and certification: Focus on training and technical enablement helps partners increase the skill and competency of their sales and technical professionals, providing them with the knowledge to successfully sell, demo, deploy, support and service Sophos products