Snapdeal partners EESL; to sell LED bulbs
E-commerce giant Snapdeal has partnered with Energy Efficiency Services Limited, a government of India unit leading Power Ministry’s Domestic Efficient Lighting Programme (DELP).
Under the deal, Snapdeal will be selling LED bulbs on its platform at Rs 99. The move will lead to an increase in the distribution of LED bulbs, strengthening the DELP programme.
About the partnership, Rahul Taneja, vice president, category management at Snapdeal, said, “Snapdeal is proud to be chosen as a partner by the Power Ministry to support its DELP program. We continue to add products and services on our platform which are in sync with changing consumer preferences and lifestyles. With our unmatched reach in metros as well as tier 2 and beyond, and our huge customer base, we will be able to support the Government achieve its target of replacing incandescent bulbs with LEDs. We will further contribute by spreading awareness of long-term benefits of energy conservation through our platform and social media channels.”
EESL’s MD Saurabh Kumar said, “Our goal is to reach out to as many people to realize the goal of an energy efficient India. Our partnership with Snapdeal is an attempt in this direction. In today’s time, e-commerce is a platform for maximizing reach and I am hopeful that this partnership will make the programme more accessible to the people and drive it across the country.”