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Ratan Tata-backed Infinite Analyitcs tech integrated into Microsoft ERP

Ratan TATA
Ratan Tata-backed Infinite Analytics’s professionalization engine has been integrated into Microsoft Dynamics AX, an ERP (enterprise resource planning) suite that provides end-to-end retail solutions connecting people, information and processes.
Infinite Analytics, a predictive analytics company based out of Boston and Mumbai, was founded by MIT alumni Akash Bhatia and Purushotham Botla three years ago and has its genesis in a class taught by Tim Berners-Lee, the inventor of the World Wide Web.
Infinite Analytics is Microsoft Dynamics AX’s first global OEM partner to provide omni-channel personalization for online and brick & mortar retailers by matching a consumer to a product or a service. The personalization engine learns and predicts user behaviour through social networks and transactional data to make product recommendations and displays relevant offers. For offline retailers, customer can expect customized deals through loyalty programmes.
Infinite’s Bhatia says its personalization engine is better than Amazon’s, providing a seamless experience across browsers and devices. The predictive analytics platform that counts NBA, Caratlane, Trendin and Brazil’s largest E-Retailer – B2W Digital as customers, not only uses data for personalization, but also expands the product catalogue with its proprietary algorithms. “Customers are seeing a really healthy increase in conversions; some as high as 217%. Some are seeing these recommendations drive close to 25% of in their online revenues,” Bhatia said.
Bhatia graduated from MIT Sloan in June 2012. Prior to that he was co-founder of ticketing company Kyazoonga. Botla did his Masters in engineering and management from MIT in June 2013. He worked with Fidelity Investments building electronic trading products and high volume market data processing applications.
Infinite Analytics has powered Van Heusen’s digital store in Bengaluru with personalized solutions that offer customers style recommendations. Lifestyle products company Chumbak is working with Infinite Analytics, Microsoft and IBM Cloud for their online and offline stores.
Balaji Balasubramanian, principal group program manager at Microsoft, said, “Retailers are looking to get quick insights and better understand their customers wants and needs, and technology has a core role to play in this effort. We are pleased that Infinite Analytics and Chumbak are using our Dynamics AX platform to deliver these capabilities to retailers, enabling them to provide a great customer experience.”

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