Pepsi To Enter Smartphone Business With It’s First Android Phone P1
However, as per the some reports, the food and beverage company has no plans to get into the mobile phone manufacturing business.
This effort is similar to recent globally licensed Pepsi products which include apparel and accessories. But, for now, it will be available in China only.
However, the name of the licensing partner is not revealed yet.
On October 11, technology website Mobipicker was the first to report that PepsiCo would release a smartphone, called Pepsi P1. It will be a decent phone and will not have high-end specifications and may be available on October 20.
It is pertinent to mention here that PepsiCo already has many licensees across a number of categories. Last year, it tied up with companies such as Danish luxury stereo and TV maker Bang & Olufsen. It also have shaken hands with Italian shoemaker Del Toro for a range of products for its football campaign.