Pegasystems, the software company empowering the world’s leading enterprises with strategic business applications, today announced the appointment of Laurel Gerdine as Vice President of Industry Marketing, and Cynthia Ward as Vice President of Global Brand and Advertising. Both bring experience and expertise that will further drive Pega’s marketing strategy and execution.
As Vice President of Industry Marketing, Ms. Gerdine will oversee vertical marketing, growing Pega’s leadership in key markets including financial services, insurance, healthcare, communications and media, public sector, life sciences, energy, and manufacturing and high technology. Ms. Gerdine brings more than 20 years of experience building and developing organizations and driving marketing results at some of the world’s leading technology companies including IBM, Microsoft, Adobe, Verisign, General Motors, AT&T, Honeywell, and American Express.
As Vice President of Global Brand and Advertising, Ms. Ward will leverage her extensive enterprise branding, marketing, and operations experience to strengthen and communicate Pega’s leadership and increase industry awareness. Ms. Ward brings more than 25 years of experience executing meaningful change across large organizations to improve brand identity and awareness, having developed and implemented branding and marketing strategies at companies such as Covidien, Tyco, and General Electric.
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“As our business continues to grow and evolve, it’s important our marketing and branding strategies reflect the strategic value we bring to leading companies around the world,” said Robert Tas, Chief Marketing Officer, Pegasystems. “I am thrilled to bring Laurel and Cynthia into these newly created roles to leverage their significant marketing, branding, and advertising experience to further elevate Pega’s leadership.”