Panasonic introduces ‘Arbo’ – an Artificial Intelligence based assistant

Launches the first line-up Eluga Ray Max and Eluga Ray X available exclusively on Flipkart

L-R-Mr. Ajay Yadav, Vice President – Smartphones BU, Flipkart, Mr. Manish Sharma, President and CEO, Panasonic India and South Asia & Mr. Pankaj Rana, Business Head – Mobility Division, Panasonic India

In its effort to stay committed towards simplifying technology, Panasonic India Pvt.Ltd a leader in innovation today forayed into the world of Artificial Intelligence (AI) with its in-house developed virtual assistance ‘Arbo’. Arbo – the virtual buddy with AI, is derived from Esperanto. Arbo which means – a framework that supports climbing plants .Equipped with Arbo, Panasonic unveiled two new smartphones Eluga Ray Max and Eluga Ray X available exclusively on Flipkart priced at Rs. 11,499 (32GB), Rs.12,499 (64GB) and Rs. 8,999 respectively.

The smartphones were today launched in the capital in the presence of Mr. Manish Sharma, President and CEO, Panasonic India and South Asia, Mr. Pankaj Rana, Business Head – Mobility Division, Panasonic India, and Mr. Ajay Yadav, Vice President – Smartphones BU, Flipkart.

The Virtual assistant is a self-learning technology that understands the user behaviour and then maps their daily activities for them accordingly. With its ‘location identification’ feature it recognizes the places often visited by the user and sends out prompt responses asking them to make changes to their phone settings. The AI powered assistant takes care of all the daily tasks and activities like calls and messages that need to be framed and sent out on a regular basis. It also keeps a detailed list of all the applications functioning on the smartphone, gathers detailed information on their habits and informs them about it accordingly.

The Eluga Ray Max weighs a mere 165 gms and sports a 16 MP rear camera with professional mode and an 8 MP front camera with a selfie flash, a feature which enables the user to take perfect selfies even in the darkest spots. The Eluga Ray Max is powered by 1.4GHz 64bit Octa Core Qualcomm Snapdragon Processor paired with 4GB RAM and comes with 64GB and 32GB internal memory variants that can be expanded up to 128GB. It is also equipped with a Front Finger Print Sensor in collaboration with ‘Android for work’ which provides the smartphone with an impenetrable security that can be surpassed only by the designated user.

The Eluga Ray Max and Eluga Ray X runs on an Android 6.0 (Marshmallow) platform, featuring a metal unibody along with USB 2.0 with OTG support, Ambient Light sensor, Accelerometer, Proximity sensor and houses a battery capacity of 3000mAh with Qualcomm Quick Charge 3.0 and 4000mAh respectively. The 4G and VOLTE enabled smartphones – Eluga Ray Max and Eluga Ray X with premium look comes with 5.2-inch and 5.5-inch IPS LCD Screen respectively and will be available in Gold and Space grey colour,

Mr. Manish Sharma, President & CEO, Panasonic India & South Asia, and Executive Officer, Panasonic Corporation Said, “Panasonic has always strived onto creating a sustainable connected environment for its customers across the world. With the launch of our first AI-enabled smartphone, we are now expanding our product offerings which will help empower our consumer base and assist them in performing tasks in a smarter way. AI has been dubbed as the technology which in future will shape the product interface and the way we interact with our smartphones, with this pilot advancement we hope that this will not only enhance our market share but will also further strengthen our position within the industry.” AI has been dubbed as the technology which in future will shape the product interface and the way we interact with our smartphones, with this pilot advancement we hope that this will not only enhance our market share but will also further strengthen our position within the industry.”

Commenting on the launch, Mr. Pankaj Rana, Business Head – Mobility Division, Panasonic India, said, “With hectic work schedules and over-burdened social lifestyles, Arbo is the best virtual assistant for working professionals. Today we are delighted to present before you Eluga – Raymax and Ray X, Panasonic’s first AI assisted smartphones powered by Arbo, a perfect blend of innovation and style. The features embedded within the smartphone will provide our customers with on the go access to high speed information and content at a value-based pricing.”

Commenting on their exclusive partnership with Panasonic, Mr. Ajay Yadav, Vice President – Smartphones BU, Flipkart, said, “Disruptive technologies like AI are increasingly shaping the way consumers connect with the world around them. At Flipkart, our continuous endeavour has been to make innovative and high-quality products easily accessible to Indian customers at affordable price points. With the launch of the Panasonic Eluga Ray Max and Eluga Ray X smartphones, we are confident that consumers in India will be able to enjoy an immersive mobile experience.”
He further added, “Flipkart has been the most preferred ecommerce platform for brands and customers, and we are confident that this exclusive partnership will enable us to provide our customers with the best-in-class technology experience and build further on customer delight.”
Eluga Ray Max and Eluga Ray X will be available exclusively on Flipkart soon.
Key Features:
MODEL NAME
Eluga Ray Max
Eluga Ray X
DISPLAY SIZE, TYPE & RESOLUTION
5.2 IPS(13.2cm) FHD (1080×1920 pixels), Corning Gorilla Glass 3
5.5 IPS(13.97cm) HD (1280×720 pixels), IPS Glass
PROCESSOR
1.4GHz 64bit Octa Core Qualcomm Snapdragon Processor
1.3GHz Quad Core
OPERATING SYSTEM
Android™  6.0 Marshmallow 
Android™  6.0 Marshmallow 
MEMORY
4GB RAM (Available in 64GB & 32GB Internal memory variants)
3GB RAM with 32GB Internal memory upgradable upto 64GB
REAR CAMERA
16MP Rear Camera
16MP Rear camera
FRONT CAMERA
8MP Front with Selfie-Flash
5 MP Front Camera
BATTERY
3000mAh with Qualcomm Quick Charge 3.0
4000mAh
DIMENSIONS
148*73*9.5mm
153.4*77*10.5mm
CONNECTIVITY
4G, LTE, 3G, Wi-Fi, Bluetooth and GPS
4G, LTE, 3G, Wi-Fi, Bluetooth and GPS
GLOBAL POSITIONING SUPPORT
Bluetooth™ , Wi-Fi Hotspot, Wi-Fi Direct, Global Positioning System (A-GPS), FM with RDS
Bluetooth™ , Wi-Fi Hotspot, Wi-Fi Direct, Global Positioning System (A-GPS), FM with RDS
INBOX ACCESSORIES
Handset (Inclusive of Battery), Special Adaptive 5V-9V Charger, Data Cable, Ear Phone, Screen Guard, SIM Insert Pin and Quick Start Guide
Handset (Inclusive of Battery),Indian Charger, Data Cable, Ear Phone, Screen Guard, SIM Insert Pin and Quick Start Guide
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