OYO sets up OYO Bazaar to help participating hotels procure essentials
Hotel room aggregator OYO Rooms is betting on online marketplace OYO Bazar, a one-stop shop for hotels to procure daily essentials required to run their business, to boost loyalty among its partners and maintain margins.
“As the market matures, hotel partners will look for more support from a single partner they work with. The intent is not to become an ecommerce company but to become a preferred supplier for our partners,” said Ritesh Agarwal, chief executive of OYO Rooms.
The idea behind the online marketplace is to help retain hotel partners and enable long-term value, he said.