~ Leading wallet service continues its association with sports with the Indian Super League club
After promoting the cause of cricket by sponsoring the South African T20 Cricket Team, the Proteas, on their ongoing India tour, leading wallet service provider Oxigen has partnered with Kerala Blasters Football Club as their official Payments Solution sponsors. Owned by cricketing legend Sachin Tendulkar, who himself is Oxigen’s brand ambassador, the Kerala-based club will be competing for top honours in the eleven-week long Indian Super League. The franchise finished runners-up on the back of a strong showing in the inaugural ISL season last year.
Speaking on the association, Pramod Saxena, Founder & Managing Director, Oxigen Services Pvt. Ltd, commented, “With the launch of the ISL, the Indian football landscape has received a major boost to the popularity of the game, global exposure and encouragement to the players and aspirant youngsters. Through our partnership with sporting legend Sachin Tendulkar’s Kerala Blasters FC, we are looking to leverage this exposure while at the same time supporting the rise of the Indian football fraternity. Sports, is a great medium, to carry our message to a wider cross section of our young population who will drive the digital revolution including mobile wallets usage in a big way.”
Speaking on the association, Sachin Tendulkar said “I welcome Oxigen Wallet’s association with Kerala Blasters as the Official Payment Partners for Season 2 of the Indian Super League. We look forward to a long association with Oxigen and to jointly offer some exciting initiatives for the many fans of Kerala Blasters.”
After on-boarding Sachin Tendulkar as its brand ambassador, Oxigen Wallet now takes a step further in sealing its berth as a brand that is fostering a legacy with sports through prominent associations like the Kerala Blasters Team at the Indian Super League. It aims to carry the success of its tryst with cricket in to the arena of football on the back of its new sponsorship.
Oxigen Wallet’s significant recent partnerships with sporting events include one with the sponsoring of the South African T20 team in India with an innovative marketing campaign ‘#Playthehost’ to lead cricket fans in India to welcome the Proteas, on the Indian values of Athiti Devo Bhavah.