Maximizing user benefit with a unique loyalty value merging opportunity
Oxigen Wallet associates with PAYBACK, bringing a unique value merging loyalty and usage for the benefit of their users. The partnership with PAYBACK, allows Oxigen wallet customers to earn* and redeem PAYBACK points on Oxigen Wallet. The most powerful feature of this partnership is that customers who have earned PAYBACK points on any other platform can redeem them as cash into the wallet and use it for Oxigen’s service offerings, utility payments and online shopping.
Commenting on the association, Ankur Saxena, CEO of Oxigen Wallet said, “Our partnership with PAYBACK builds up inertia to load money into the wallet for transaction. Redeeming PAYBACK points and converting them into cash automatically eases that process and enhances customer value. As a wallet player, we are cautious about discounts and cash backs as it erodes our bottom line. In order to be a long term & stable player we want to focus on strategic tie ups that drive customer value and rewards in a manner that meets business objectives and the PAYBACK partnership is one such example,” he added.
Additionally, Rahul Rana, CEO & MD, PAYBACK (Loyalty Solutions and Research Private Limited) commented, “Our partners are mostly the forerunners of their sectors and we are proud to be associated with Oxigen Wallet. We are looking forward to a longstanding partnership as our focus coincides with each other, i.e. to maximize customer benefit.”
PAYBACK is India’s largest loyalty program. It presents many advantages over traditional, stand-alone customer loyalty schemes restricted to one brand or company only. The power of PAYBACK stems from pooling loyalty benefits from many attractive partners: Using one single card, members earn loyalty points when they shop at a wide range of different merchants and brands – offline and online. This feature is currently enabled on Android and will be out on iOS in a month.