OnePlus bets big on Croma for offline expansion in India

In a push to ramp up its retail presence and make its smartphones and accessories reach out to more users across India, OnePlus India has chosen Croma as its offline retailer for OnePlus devices. Vikas Agarwal, general manager, India, revealed the news to Gadgets Now in a telephonic interview. The tech firm, which shot to fame within a span of few years, will be making its current smartphone line up (OnePlus 5 and OnePlus 3T) available at select Croma stores in India.
Agarwal said that OnePlus will be making its devices available at Croma across 10 tier-1 cities as a part of phase-1. The venues include Devarc Mall in Ahmedabad, Belapur, Lower Parel Phoenix Mall and Vasundhara (Juhu) in Mumbai, Jubilee Hills in Hyderabad, Pimpri in Pune, South Ex and DLF Mega Mall in Delhi NCR and Indraprastha in Bangalore.
While this move is a part of the company’s phase-I plan, Agarwal said that OnePlus will make its devices available to 100s of other premium Croma stores in future. Users can get their hands on the devices starting September 19. This is also the company’s first major offline venture on a global level.
The aim behind the move, as mentioned by the company’s India general manager, is to complement their online presence. “While we continue to expand through kiosks and opening Experience Stores in large cities, we wanted to create more such touchpoints in other cities as well.” He said that the company chose Croma because of “the customer focus they have”. Agarwal added that the partnership allows them to increase OnePlus’ footprint in a short span of time. “Croma is probably one of the most sophisticated and mature brands as compared to other retail chains […] Croma is the closest equivalent of Amazon in the online world.”
It was mentioned that the company won’t open stores at every location as it intends to focus on the consumer experience rather than merely increasing their retail presence. The company intends to stick with Amazon India for its online sales and that the devices won’t be available to order from Croma’s online store.
Agarwal told Gadgets Now that “from the brand’s perspective there won’t be any difference in the online and offline stores.” The offers users will see online will also be available at Croma stores. In addition, Croma could also introduce its own offers in the coming months, given the festive season is just around the corner. The retailer will also be having a few offers on OnePlus devices for customers starting next week (19th onwards).
For device servicing queries and repairs, OnePlus says that customers can visit the company’s exclusive service centers and partner service centers.
As we mentioned above, users can buy the OnePlus 5 ( review ) and the OnePlus 3T smartphones from Croma stores. They will also be able to get their hands on OnePlus accessories, confirmed Agarwal. Users, however, might not get older handsets such as OnePlus 3 as they’ve reached their shelf life. OnePlus 3T may also phase out from stores in near future.
As for its own Experience Stores opening in other cities, Agarwal mentioned that the company is currently ‘exploring’ the idea. He did not reveal as to where exactly the firm will be opening the next Experience Store in India.

ONEPLUS 5 SPECIFICATIONS

SUMMARY
performance
Octa core
display
5.5″ (13.97 cm)
storage
64 GB
camera
16 MP
battery
3300 mAh
ram
6 GB
SPECIAL FEATURES
fingerprint sensor position
Front
other sensors
Light sensor, Proximity sensor, Accelerometer, Compass, Gyroscope
fingerprint sensor
Yes
GENERAL
quick charging
Yes
operating system
Android v7.1.1 (Nougat)
sim slots
Dual SIM, GSM+GSM
model
5
launch date
June 22, 2017 (Official)
brand
OnePlus
sim size
SIM1: Nano SIM2: Nano
network
4G: Available (supports Indian bands) 3G: Available, 2G: Available
fingerprint sensor
Yes
MULTIMEDIA
loudspeaker
Yes
fm radio
No
audio jack
3.5 mm
PERFORMANCE
chipset
Qualcomm Snapdragon 835 MSM8998
graphics
Adreno 540
processor
Octa core (2.45 GHz, Quad core, Kryo 280 + 1.9 GHz, Quad core, Kryo 280)
architecture
64 bit
ram
6 GB
DESIGN
build material
Case: AluminiumBack: Aluminium
thickness
7.2 mm
width
74.1 mm
weight
153 grams
height
154.2 mm
colours
Slate Gray, Soft Gold
DISPLAY
display type
Optic AMOLED
screen to body ratio
72.81 %
pixel density
401 ppi
screen protection
Corning Gorilla Glass v5
screen size
5.5 inches (13.97 cm)
screen resolution
Full HD (1080 x 1920 pixels)
touch screen
Yes Capacitive Touchscreen, Multi-touch
STORAGE
internal memory
64 GB
expandable memory
No
usb otg support
Yes
CAMERA
settings
Exposure compensation, ISO control
aperture
F2.0
camera features
Fixed Focus
image resolution
4616 x 3464 Pixels
sensor
Exmor RS
autofocus
No
shooting modes
Continuos Shooting, High Dynamic Range mode (HDR)
resolution
16 MP Front Camera
optical image stabilisation
No
flash
Yes Screen flash
video recording
1920×1080 @ 30 fps, 1280×720 @ 30 fps
BATTERY
user replaceable
No
quick charging
Yes Dash charge
type
Li-Polymer
capacity
3300 mAh
NETWORK CONNECTIVITY
wifi
Yes Wi-Fi 802.11, a/ac/b/g/n/n 5GHz, MIMO
wifi features
Wi-Fi Direct, Mobile Hotspot
bluetooth
Yes v5.0
usb typec
Yes (Doesn’t support micro-USB)
nfc
Yes
network support
4G (supports Indian bands), 3G, 2G
gps
Yes with A-GPS, Glonass
sim 1
4G Bands:TD-LTE 2600(band 38) / 2300(band 40) / 2500(band 41) / 1900(band 39) FD-LTE 2100(band 1) / 1800(band 3) / 2600(band 7) / 900(band 8) / 700(band 28) / 1900(band 2) / 1700(band 4) / 850(band 5) / 700(band 17) / 850(band 18) / 850(band 19) / 800(band 20) / 1900(band 25) / 850(band 26) / 700(band 29)3G Bands: UMTS 1900 / 2100 / 850 / 900 MHz2G Bands: GSM 1800 / 1900 / 850 / 900 MHz GPRS:Available EDGE:Available
sim size
SIM1: Nano, SIM2: Nano
sim 2
4G Bands: TD-LTE 2600(band 38) / 2300(band 40) / 2500(band 41) / 1900(band 39) FD-LTE 2100(band 1) / 1800(band 3) / 2600(band 7) / 900(band 8) / 700(band 28) / 1900(band 2) / 1700(band 4) / 850(band 5) / 700(band 17) / 850(band 18) / 850(band 19) / 800(band 20) / 1900(band 25) / 850(band 26) / 700(band 29)3G Bands: UMTS 1900 / 2100 / 850 / 900 MHz 2G Bands: GSM 1800 / 1900 / 850 / 900 MHz GPRS:Available EDGE:Available
Filed in: News

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