- Vodafone ramps up 3G network to cover 790 more towns, over the past 15 months
- Unique Vodafone Mobile Internet Bus will travel across the heartland of Gujarat engaging with locals, providing live demos of Vodafone Faster, Smarter, Better 3G
Vodafone India, one of India’s leading telecommunications service providers, is playing a part in the Digital Gujarat story. Gujarat’s no.1 telecom services provider with over 6.5 million data customers in the circle, is taking its faster- smarter – better 3G services to the interiors of Gujarat. Now rural artisans from Ranunj – Patan, farmers in Nardipur, milkmen in Vadasan, primary school teachers in Kherdi, panchayat from Sansrod, can all stay connected with global developments 24×7, thanks to Vodafone 3G. As an endeavour to democratize data and build greater awareness amongst audiences on the benefits of mobile internet and its relevance in their lives, Vodafone has been making significant investments on ramping up an alreadyrobust network in the state. At present, Vodafone has 13350 2G and 3G sites in Gujarat, connecting 95% percent of the state’s population.
To support this thrust on 3G, Vodafone is also rolling out the Vodafone Mobile Internet Bus equipped with a live mobile data experience zone that will tour across all the towns and villages in Gujarat which are being brought under the 3G umbrella. Vodafone Mobile Internet Bus is a part of Vodafone’s larger strategy to drive adoption and usage of mobile data in tier two and beyond locations, connecting with locals educating them on the life enhancing benefits of mobile phones beyond basic calling services. Vodafone will demonstrate how with a 3G phone and access to the Vodafone 3G network, they can make video calls, watch live TV, access high speed internet, download large email attachments faster and download music tracks, as well as the usual voice call and messaging services.
Vodafone Mobile Internet Bus was flagged off last week from North Gujarat and will cover the entire rural geography of the state and will be a continuous initiative to connect with our customers
Inviting all Gujaratis to be a part of the Vodafone 3G family, Jayesh Gadia, Business Head – Gujarat, Vodafone India said, “For Vodafone India, Gujarat is one of the largest circle in terms of consumption of data in the country, with data revenues growing at 56 percent Y-o-Y. Over 2.7 million customers of Vodafone’s total data customer base of 6.5 million in Gujarat are 3G users. To take high speed mobile internet services to the doorstep of our customers in the heartland of Gujarat, Vodafone has set up additionally more than 2400 3G sites and 760 2G sites over the past fifteen months. We are now even closer to our customers in Gujarat and are well positioned to serve a wider audience base and diverse customer segments. In addition, with the Vodafone Mobile Internet Bus campaign, we are also trying to highlight how a choice of affordable Vodafone 3G plans can help make lives simpler.”
Alongside the 3G launches across multiple towns in Gujarat and the Vodafone Mobile Internet Bus initiative, Vodafone is also building content partnerships, simplifying pricing, educating retailers and offering a choice of plans to customers, basis their interests and consumption patterns.