Nikon announced it has embedded support for Indian local languages in the user interface of its cameras. From now on, all its cameras will be equipped with camera menu options in local Indian languages like Hindi, Marathi, Tamil, Telugu and Bengali.
The adoption of the is a great value-add to the users enabling them to be comfortable with the equipment and revel into photographic experience. At Nikon, we try to cater to the diverse needs of the consumers by consistently advancing our line-up with innovative and technologically superior cameras and adapting Indian language menu option is another step in this direction.
Sajjan Kumar, Vice President -Imaging Division, Nikon India Pvt. Ltd. said, “Nikon has been developing world-leading imaging technology for decades empowering photo enthusiasts around the world. Nikon is reaching out to its consumers at every possible opportunity be it strengthening & reinforcing outreach or launching initiatives to familiarize enthusiasts to photography and their camera systems through workshops. Inclusion of regional languages in the camera menu is yet another step from us to enable photo enthusiasts especially in the tier II and III markets. We have received very good response from our consumers especially from the southern part of the country. And, we are positive that consumers from across the country will be benefitted from this functionality.”
Hiroshi Takashina, Managing Director, Nikon India Pvt. Ltd. said, “Nikon product offerings have competences to make you Web-Banner-Multilanguage(print)follow your creative instincts with a new world of intuitive features. With Nikon cameras in hand photographers can let their creativity shine through higher quality images and can bring the artistic vision to life.”
He added, “As market leaders in imaging industry, we are committed to inspire our consumers to explore the potential of photography. The Indian language in camera menu is in-line with our mission of promoting photography culture in India and a testament to the conscious effort of refining our capabilities to create new value for the image taking process. With this functionality we are enabling consumers with greater ease of using the camera and utilizing the technical features. We are hopeful that the language support will help consumers become comfortable with their camera and enjoy photography.”