Social networking website Ello has recently introduced its first mobile app for the iPhone. If reports are to be believed, the application would soon expand its wings to Android as well as Windows devices. Ello claims to be the ad-free substitute of existing social networks like Facebook and Twitter.
Developed by Paul Budnitz and Todd Berger, Ello was released in March 2014 and rolled out as a private invite-only social networking site of just 90 people. The invitation-only policy was, however, recently removed. Unlike other social networks, Ello didn’t have unnecessary contents and unwanted advertisements.
Ello now claims to have more than a million users. It is highly popular in the USA, while it also has members from Germany, France, Britain, India, Brazil and Japan.
With the launch of its own mobile app, Budnitz claims that Ello will woo more people. The launch of the mobile app was delayed intentionally as it lacked in some standard features. The service enables people to post photos and videos from SoundCloud.
Another striking feature of the application is that it is capable of scanning a user’s contact list to find friends who already use the service.
Budnitz further claims that the users’ email addresses are also encrypted. The social network also intends to add messaging features to its services.