Samsung reportedly suing Korean publication for misleading claims

samsung galaxy s5 camera LogoThe new flagship Galaxy S5 is obviously an important launch for Samsung – industry watchers will keep a close eye on the phones sales and comparisons to the market performance of the iPhone 5s are inevitable.

In the lead-up to the launch, there is a lot of attention being focused on the device – early impressions seem to be positive. However, a new report by the Korean publication ETNews suggested that there might be production issues with the new phone, and this has provoked a strong response by Samsung. It’s being reported that Samsung has sued the publication, and is seeking damages of $300,000.

According to ETNews, sources claimed that Samsung was making employees stay in the factory around the clock to meet their launch deadlines, which Samsung denied. They asked that ETNews withdraw their report, but the publisher claimed all stories are fact checked and stood by the story.

Samsung’s response has been to take legal action, stating that the claims were false, and could damage their business and brand value.

Samsung told TechCrunch: “Samsung Electronics sought a correction from ET News following the publication of false claims that can hugely damage our business and brand value. In the interests of providing consumers with accurate information, we made a number of requests for the information to be corrected. Unfortunately this was ignored and we are now taking legal action as a last resort.”

With the phone set to go on sale across the globe on Friday – except Samsung’s native Korea where it is already available – it isn’t clear if the report from ETNews was correct or not, but it’s certain that everyone will be watching the response from buyers even more closely.


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