Modi Infosol enters the consumer market by launching AXL – AXciting Life
Modi Infosol Pvt Ltd, one of India’s leading IT solution providers, today announced the launch of its consumer arm ‘AXL’ – an exciting range of mobile accessories.
Modi Infosol’s consumer brand AXL offers high performance mobile accessories, which use latest technologies and state-of-the-art hardware. AXL’s line of products include a premium range of power banks, OTG devices and USB drives, including the world’s smallest OTG device. AXL plans to launch speakers, adapters and headphones and other allied products in the near future.
Current Market Size and Industry Scenario
A high penetration of smart devices like smartphones, tablets and DSLR cameras, along with a growing demand for digital content has fueled the growth of flash memory storage devices among Indian consumers. According to a recent study by CMR India, ‘Quarterly Consumer Storage Flash Memory Market Review’ (Q4, 2014), India’s consumer storage flash memory market has witnessed an impressive 52% YoY growth in the fourth quarter 2014, recording 25.2 million unit shipments. While 8GB storage capacity holds a larger share of the market, 16GB pen drives gained a significant growth of around 12% over the previous quarter. Further, the market is expected to reach new heights in the coming quarter, primarily due to declining TCO of devices. Also, the OTG/dual connector market has started gaining acceptance rapidly in the Indian market.
An increase in the demand for Internet of Things (IoT) devices such as smartphones, tablets/phablets and laptops has further driven the growth of India’s electronics consumable market. According to ‘Research & Market Survey’, India Power Bank shipments value reached $6.91 million for the fourth quarter in 2014. Power Bank, with 5200 MAH battery capacity, registered a major share of the market followed by 10400 MAH capacity.
Sensing this opportunity, Modi Infosol with its 28 years of IT distribution experience to boast of, has strategically decided to achieve mutual benefit for the brand and its partner.
Mr Atul Modi, Director at Modi Infosol Pvt Ltd said, “With our huge experience in IT and mobile industries, we have analyzed the potential of this new mobile age. We are very excited to launch our brand AXL – AXciting Life with an excellent range of power banks, OTG devices and USB drives. We also have plans to introduce speakers, adapters and headphones. With our extensive research supported by reputed 3rd party auditors we have recognized the opportunity in this field hence we are launching quality products with latest technology that fascinates the young generation who constitute to the bigger movement of the segment. We are recognized in the IT industry for our network of committed and well spread partners, beside our reliable technical and application support. We are very confident that AXL will impress everyone with its premium quality and innovation”.
In its detail product roadmap, AXL has decided to focus on the much in demand basic computing needs such as power banks and flash drives and later plans are there to roll out enhanced smart life accessories.