Mobile App Distribution Goes Global with Exicon
Exicon Ltd, a leading global provider of mobile app management software and services, announced its partnership with technology providers CodeNgo and APPIGNITER, enabling Exicon’s AppBoard subscribers to distribute their mobile apps from a single dashboard to over 100 major app stores worldwide, including 30 of China’s most popular stores.
Stefan Rust, Exicon’s founder and CEO, stated that this new set of “functionality from a single dashboard, opens up a whole new range of opportunities for app publishers and enterprises, well beyond the traditional iOS and Google Play app stores. With one click, publishers can drive upwards of a 20% increase in downloads per new app store in the wider markets than the 2 main app stores have previously allowed. These stores would include Amazon, and more country specific stores like Yandex in Russia and Wandoujia or Tencent in China.” Rust further indicated that many global corporations are generally unfamiliar with the vast range of options with app store distribution in certain geographies and industry specific markets.
“Mobile app distribution in China is a particularly challenging endeavor for western publishers given the lack of programmatic integration capabilities among their app stores”, said Rust.
Through these partnerships, Exicon has implemented technical solutions to meet this challenge and to track the performance of those apps in each of the respective stores.
Within China, distribution channels include: Wandoujia, Lenovo, Apps 360, Baidu, Tencent, 360.cn, Xiaomi, and others. Outside of China, distribution will include: Samsung World, Yandex, Opera, Amazon, Windows, and many local stores in Europe, the Middle East, South America, and Asia.
Rust emphasized that this new offering will “help our customers keep track of their installs from one single reporting dashboard and they’ll be able to see which stores drive traffic and which countries are performing better than others, thereby allowing for more effective decisions around allocating marketing budgets.”
Exicon’s largest customer manages nearly 400 mobile apps on the Exicon platform, known as the “AppBoard.”