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Mahindra Comviva’s Zerch Expands Its Footprints In Two New Cities- Pune And Hyderabad In The Last Quarter

Crosses 3, 50,000 unique users and more than 6000 merchants

Mahindra Comviva, the global leader in providing mahindra Comvivamobility solutions today announced that Zerch, a mobile first hyper-local deals discovery app has expanded its footprint in two new cities Pune and Hyderabad. With over 3,50,000 unique users and 6000 merchants, Zerch has moved from just being a discovery platform for offers to a transactional platform with the introduction of paid offers where in users can pay for buying a deal on the app itself.

In a short span of time, Zerch has tied up with popular brands such as PVR Cinemas, Monginis, Berco’s Restaurants, Cafe Coffee day, Nizam’s, Gola Sizzlers, Hyderabad Biryani House, Drunken Monkey Bar, Pepperjack, Gulab Sweets, Cut & Style Salon and Spa, Goli Vada Pav across categories such as food & beverages (fine dining/fast food/bakeries), spas and salons, apparel, accessories and more, to provide offers that are exclusively curated for Zerch users. Prior to this, Zerch was launched in Delhi in September and Bangalore market in the month of May.

Commenting on the overwhelming customer response received post the launch of Zerch, Mr. Srinivas Nidugondi, Senior VP and Head of Mobile Financial Solutions, Mahindra Comviva said, “After the successful launch of Zerch in Delhi-NCR and Bangalore, we are now looking forward to expand our footprints in Pune and Hyderabad markets. Backed by Mahindra Comviva’s advanced technology and industry expertise, Zerch is developed to cater to the need of finding the best deals anywhere, anytime with a superlative user experience.”

Srini further added, “We are confident that Zerch will address all local shopping needs and will provide an elated in-store shopping experience to its users.”

Zerch is looking to add some of the best outlets from the youth centric cities of Hyderabad and Pune, where there is a huge demand of good offers from branded outlets. The company is planning to add more than 1000 outlets in both cities in next quarter and is already in talks with some of the best brands like ESquare Cinema, Chaitanya, Karachi bakery etc. in these cities.

Zerch provides a personalized experience where users are notified of offers based on their current location. Further, users are alerted by the app through push notifications about offers when they enter a particular location. Although the communication of offers is at a hyper-local level currently, Zerch plans to take it to a micro-local level to ensure that users enjoy a richer and more fulfilling shopping experience at stores. The company plans to expand its operations in at least two more cities by the end of the current quarter. It is currently available to users both on Google Play and on the App Store.

Zerch has a unique proposition for merchants across the spectrum (large chains to SMBs),which do not have right tools for contextual marketing – it aids in connecting offline stores with nearby online/mobile shoppers via discovery of offers and services (standardizing the discovery and fulfillment process) through promotions on online and offline channels. Businesses can leverage Zerch’s user reach to lower marketing spends and increase footfalls to their stores.

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