Lenovo has mocked bigger rivals Apple and Samsung in a YouTube video and a full-page ad in New York Times. The campaign titled ‘Skip the Sevens” urges people to go for the company’s flagship Moto z smartphone instead of iPhone 7, iPhone 7 Plus, Galaxy 7 or Galaxy Note 7.
In their praise for Moto Z, Lenovo touts Moto Mods as the key feature. Moto Mods are primarily cases that add functionalities like better camera, battery and more. In the 2-minute video, Lenovo convinces iPhone loyalists to switch to Moto Z handsets with Moto Mods.
Titled ‘Moto Mods Presents: Skip The Sevens (Focus Groups)’, the YouTube video targets so-called iPhone loyalists, makes them sit in a room and shows them the Moto Z smartphone. The twist here is that the presenter initially tells the iPhone users that it is a prototype of the next iPhone model. The handset is then shown acting as a projector, playing loud music and more using interchangeable Moto Insta-Share Projector Mod and JBL SoundBoost Mod.
In the video, the company takes indirect potshot at iPhone 7 and iPhone 7 Plus’ battery life by showing the Moto Incipio offGRID Power Pack mod, which is claimed to give 22 hours of additional battery life. For those unaware, the iPhone 7 and the iPhone 7 Plus give 2 hours and 1 hours of extra battery life as compared to the iPhone 6s and the iPhone 6s Plus.
In the video, before introducing the ‘so-called’ iPhone prototype, the presenter also asks users what they think about the latest iPhones. While some are shown saying that they really don’t offer much of a difference. The others say that the new iPhones have ‘little better’ camera and ‘little’ faster processor.
The video concludes with the line (another jibe at Apple): You can make new announcements. Or you can break new ground.