Lenovo Starts Manufacturing Smartphones In India
The company eyes to grab the No. 2 spot in the fastest growing market worldwide.
Chinese firm plans to bring the popular phone customisation programme Moto Maker in India after launching it in the US and Brazil.
The company also plans to export from its existing facility in Chennai and will add more models from both brands to be made locally.
Initially, Moto Maker will allow users to customize the back panels of their smartphones.
The company plans to launch global products in the first wave alongside leading global markets, a never before move, and intends to use the Indian team’s creative might for global launches.
Lenovo’s plans underline the importance of Indian market which ranks among the top five globally for the company, by volume and revenue.
According to research firm, IDC’s September quarter reports, Lenovo-Motorola combined is No. 4 smartphone maker by volume at 9.5 per cent in India, and No. 3 by value at 11 per cent.
The company plans to continue its focus on Indian market for the next several years as smartphone growth escalates.