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Lenovo Launches PHAB Exclusively On Flipkart Through A Flash Sale

Targeted at the evolving smart-device users, PHAB is a unique device that brings the best of smartphones and tablets

Lenovo, the world’s largest PC maker and rising player in Lenovo PHABTablets and Smartphones, today launched PHAB, the perfect blend of a Smartphone and a Tablet. The device merges all the functionality of a tablet with the true portability of a smartphone. Stretching the versatility of a Smartphone, PHAB is optimized for single-hand use with a large 6.98-inch screen; offering best-in-class entertainment, speedy Internet, and all-day battery life. The Lenovo PHAB will be available on www.flipkart.com via a flash sale from April 21st, 2016. The registrations towards the sale began from April 11th, 2016.

The PHAB is a premium Phablet conceptualized with the idea that millennials are increasingly using devices for data consumption. Announcing the launch, Rohit Midha, Director – Tablet Business Unit, Lenovo India said “With the introduction of the PHAB, Lenovo is addressing the popularity of personal devices with large screens. This smart device is designed to bring the best multimedia experience to its user. With its impressive display, long lasting battery and fast connectivity, the PHAB truly captures the best of a phone and a tablet in one cool device.”

Speaking on the launch, Mr. Adarsh K Menon, VP Electronics & Auto, Flipkart said “Flipkart has always been the leading destination for electronics & with this exclusive partnership with Lenovo we are providing a smart device which captures the quotient of both a phone & a tablet to our consumers. Tablets, as a category is evolving rapidly, owing to increased consumers preference for a “compact all-purpose smart device. Lenovo PHAB with its full HD panel display is durable & light,is more than capable of providing a great multimedia experience, all–day battery life & speedy internet.”

Phone + Tablet = PHAB: The best of both worlds
The device is encased in a unique design with round edges and polished buttons, crafted from durable yet lightweight material. The slim design and UI with several shortcut features aid in single-handed operation; making it more comfortable to hold and use the PHAB. These features along with its compatibility with both left and right-handed usage make PHAB the most compatible device optimized for one-hand usability. Additionally, it is loaded with Android 5.1, which provides a clean and efficient operating interface for the end-user

The PHAB also excels with its 4,250mAh battery, lending up to 24 hours of talk time and 20 days of standby time, courtesy of a built-in platform that limits the internal temperature of the device. The device boasts a 360 Voice feature and its three-microphone solution and dedicated voice processor ensure clean voice input and flawless on-speaker sound. The PHAB also addresses the consumers 24/7 connectivity needs with its Dual SIM fast connectivity, ensuring a reliable and fast connection. Adding to its slew of features is 2GB of RAM and an expandable memory of 64GB. The quad-core Qualcomm processor, ensures a responsive and smooth-running device. The PHAB is 8.9mm thin, 250g and features a colour protective back and is available in Tuxedo black color.

Entertainment powerhose                                                                           As an entertainment-focused device, the PHAB provides a rich content and highly immersive experience owing to its 6.98-inch full HD panel display. This is further enhanced by an In-Plane Switching (IPS) technology for an ultra-wide viewing angle that provides a fluid viewing experience. 

For capturing images and video, the PHAB is equipped with an awesome 13MP rear auto-focus camera and five advanced lenses that help it produce sharp images even in low light conditions. For more realistic colour tones, it comes with a DUAL LED flash. In the front, the PHAB houses a 5MP camera with a wide angle lens and a pano selfie mode, which is great for selfies and groupfies.

The PHAB comes with a built-in Dolby ATMOS® 3D Audio soundbox at the back of the device, which helps to project and enhance the sound experience. The ATMOS® processor on the device produces a sensation of movement and overhead sound that brings the story alive all around you.

Pricing                                                                                                         End user price (EUP): INR 11999/-

It will be available on Flipkart from April 21st, 2016.

Filed in: News, Product Launch

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