Conquering the 55’’ and above 4K smart TV market in India
Global internet and technology conglomerate LeEco is swiftly gaining ground in the TV industry in India. This is validated by the impressive number of Super3 X55 TVs getting sold per day. LeEco today achieved an industry record by garnering a sales order of 4,600, i.e. 20 times higher than the industry-per-day average sales in the 55’’ and above segment. This latest record has sealed LeEco’s position at the No. 1 slot in the 4K and big screen TV segment.
This record was achieved after the conclusion of the second flash sale that saw LeEco SuperTVs being swept off the shelves within 3 minutes of the start of second flash sale. The two flash sales of Super3 X55 have been immensely successful and witnessed tremendous user response. It is logical to surmise that the unprecedented response and demand for Super3 X55 can be attributed to the distinct features that set them apart from any other TV in the industry. LeEco SuperTVs have taken the Indian TV industry by storm as they not only come at a disruptive pricing but offer high-end specs and a superior experience of the rich content library and numerous internet services.
Commenting on the occasion, Atul Jain, COO, Smart Electronics Business, LeEco India said, “We take immense pride in achieving new sales records each time and are thrilled to see an overwhelming response this time for our Super3 X55. In the last two flash sales of our Eco-TV, we have surpassed existing industry records and created new ones. The thrilling user response reflects how well have the Indian users transitioned to the ecosystem-enabled TV era that LeEco has pioneered in the country. We’re are extremely committed to deliver on our user expectations in the future as well through breakthrough technologies at disruptive pricing”.
The recently concluded second flash sale of Super3 X55 received an astounding 50,000 registration prior to the sale. This was a result of the impressive offers lined up by LeEco for its users that were applicable on both LeMall.com and Flipkart. These included 5,000 of cashback on ICICI debit / credit cards OR 12 months no cost EMI through HDFC credit card on LeMall.com. On Flipkart, users could avail Rs 5,000 cashback and 12 months of no-interest EMI on their purchase through Citibank debit and credit cards.
LeEco aims to redefine entertainment experience of Indian users from ordinary to super through its one-of-its kind content ecosystem, which is now available on its Super TVs. This is possible because LeEco has a long legacy of providing an ecosystem of services to its users. In China, it has already emerged as one of the largest video streaming companies and its endeavour is to bring this experience across platforms and devices for users in India.
LeEco Super TVs comes bundled with LeEco Membership for 2 years that worth Rs 9,800. Through this membership, users can get access to one of the largest content libraries in India that offers over 2,000 Full HD/HD films from Hollywood and Bollywood, more than 100 satellite TV channels and more than 50 live concerts.
LeEco Super3 Series follow the Northern European style of simple integrated design concept that gives them an impressive look. The use of sophisticated monochromatic anodized wire drawing metalworking process makes the product exude class and quality. The Super TV’s top-notch industrial design is backed by materials that are free from lead and chromium making the TV fully eco-friendly. The Super3 Series comes with a 2-year product warranty as well as 4 years of warranty on the panel, that is a first of its kind.