All-time high of over 1 million registrations; Record 95000 orders received in 20 seconds
Le 1s receives a record 95000 orders received within 20 seconds! A never-before record achieved by multinational internet technology giant LeEco on Feb 9th for its second flash sale on Flipkart. Prior to the flash sale today, the registration number reached a record high of 10.30 lacs – an astounding figure which is an industry first for any mobile brand in India, leave alone a recent entrant like LeEco. It would appear that LeEco’s Le1s has endeared itself to Indian consumers and gained unprecedented popularity in a short span of time, owing to its superior performance, amazing features and attractive price.
Market-disruptor LeEco has once again created three incredible records: The largest number of orders received in a single flash sale; the shortest ever time for the orders received and the highest presale registration number. LeEco’s international stature, superior technology and lower-than BOM cost pricing have contributed immensely to creating these amazing records.
Commenting on the recent records achieved, Atul Jain, COO, Smart Electronics Business, LeEco India said, ” A million thanks to our customers for helping us reach these magic numbers. It is a very proud moment for us at LeEco and immensely gratifying to have set new records of crossing I million pre-sale registrations and receiving 95000 orders in a mere 20 seconds which has never before been achieved by any other smartphone brand. We are humbled by this overwhelming response and now even more determined to live upto to the trust consumers have vested in us.”
LeEco’s launch was a much awaited event in the country and the company has now lived up to the expectations of millions thanks to the company’s constant innovations and market disruptive policies. As part of the launch LeEco introduced two SuperPhones, Le Max and Le 1s – the latter popularly referred to as “flagship killer”, was widely expected to capture a significant share of the massive middle-class market with its attractive price and superb specifications.
Consumer response has validated the popularity of Le1S. Within 24 hours of the launch event, the registration for Le 1s for the first flash sale exceeded 1 lakh, soaring to a final astounding figure of 605,000 with a sale of 70,000 phones in just 2 seconds – setting a string of new records in the industry.
Ankit Nagori, Chief Business Officer, Flipkart, said, “Le1S has done phenomenally well on our platform. With record-breaking number of registrations and customer visits to buy the phone, response to the second flash sale too has completely surpassed our expectations. We are very thrilled to create this history with Le Eco”.