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Jabong’s ‘Happy New You’ Sale Goes Live On Jan 8

Campaign aims to encourage people to leave the old, and step out anew

When retailers across India are talking about end-of-Jabong logoseason sales, India’s leading online fashion etailer Jabong is all set to launch its ‘Happy New You’ campaign from January 8. On offer is a minimum 40% discount on over two lakh products and up to 60% off on international brands, winter wear, ethnic wear, denims, and sportswear.

Talking about the ‘Happy New You’ sale, Mr. Sanjeev Mohanty, CEO and MD of Jabong, says, “Jabong is at the vanguard of online fashion in India. As we continue to move towards the path of profitability, this is our way of rewarding our loyal customers with the opportunity to try new fashion trends and be a ‘Happy New You’ this year.”
Jabong is offering major discounts on brands such as Topshop and Topman, Dorothy Perkins, Missguided, Sangria, Levis, Arrow, NIKE, Jaipur Kurtis, ADIDAS, UCB and BIBA.

The ‘Happy New You’ sale will see a 360-degree integrated marketing campaign with radio, TVC and OOH slated to go live on Jan 7 onwards. Outdoor promotions will target cities of Delhi, Bengaluru, Mumbai, Jaipur, Lucknow, Kochi & Pune. They will include a mix of high impact properties such as hoardings in prime locations as well as high frequency properties across key retail and commercial hubs in these cities.

“Jabong has been turning heads by registering massive numbers due to the multitude of sale campaigns that we have launched over past few months. We expect a huge surge in the numbers with the Happy New You Sale,” Mr. Mohanty adds.

Last month, Jabong launched its ‘Party Store Shop-in –Shop’ along with the recently-concluded ‘Super Weekend’ and ‘Jabong Anniversary’ sales. Jabong was ranked as the leading fashion retailer among India’s most trusted ecommerce brands in 2015 in one of India’s leading business dailies.

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