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Jabong Appoints Benetton’s Mohanty new CEO

Jabong has appointed former Benetton India MD Sanjeev Mohanty as its chief executive officer (CEO) and managing director (MD).
Saturday, October 31, 2015: Jabong has appointed former Benetton India MD Sanjeev Mohanty as its chief executive officer (CEO) and managing director (MD).
With his appointment, Indian e-commerce would witness a CEO from a traditional retailer heading an online venture in India. Fashion focused e -tailer has been making headlines owing to multiple reaso5hf2100558AM10312015ns, including a possible selloff, continuous erosion of market share and an exodus of senior management.
Mohanty worked in Benetton’s Indian unit for 11 years, during which he made the Italian giant the largest international fashion brand in the country. Benetton India reported retail sales of about Rs 2,000 crore last fiscal
Online commerce is reshaping the Indian consumer’s shopping habits and he is delighted to have the opportunity to spearhead an industry leader, Mohanty said.
Appointment will be effective from early December 2015.

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