- Intex import shipments for smartphones were the highest by any Indian handset manufacturer (Source Cybex Exim Report April ’15)
- Intex had been consistently featuring in the Top 3 places for last 6 months in the Indian Smartphone market. (Source: IDC & Cybermedia Research Reports for Q4 2014 & Q1 2015)
- Move aimed to engage audiences in innovative ways & move towards market leadership in the segment.
As per a Cybex Exim report, Intex import shipments for smartphones were the highest by any Indian handset manufacturer, Besides, Intex had been consistently featuring among the top 3 players in the Indian Smartphone market for last 6 months with a share of 10%.
In order to further consolidate its position in the dynamic smartphone market, Intex has roped in Publicis as its creative communication partner. The mandate for the agency is to engage the youth in a manner which echoes the company’s philosophy of improving the quality of life.
Commenting on the association with Publicis, Intex Director Mr Keshav Bansal said “We are thrilled by the market response to our innovative products which reflects in the rapid growth of our brand. I am confident that this association will not only enhance our connect with existing consumers but also increase our customer base to make Intex a household name in the country. “
For Publicis, it will mark their entry into the country’s booming mobile handsets market which is set to become the second largest smartphone market in the world by 2016.
Commenting on the partnership, Hemant Misra, Country Head & CEO at Publicis Capital said, “We are very excited at partnering Intex in this high excitement category. The ambition and drive at Intex is infectious and we are looking forward to making waves in this category. The width of the product portfolio will enable us to engage every young person in the country that for us is the biggest challenge and the biggest source of excitement”