Intex ramps up Product Strategy to shore up network Solutions Business

Intex with demand moreIntex Technologies is planning to aggressively build its enterprise business by expanding its networking solutions category.  As part of this strategy, the company today launched 5 new products comprising   4 models in Wi-Fi networking which includes 2 models in ADSL 2+ wireless modems and 2 models in wireless routers and a  8-port fast Ethernet switchAs part of this business plan, the company is planning to ramp-up its product strategy to offer a wide range of networking solutions that will cater to the needs of the users having internet connection by any ISP in India.

The product range on offer for ADSL 2+ wireless modems comprises of the following- W300D and W150D that delivers a wireless speed of up to 300Mbps and 150Mbps respectively. The wireless router portfolio includes W308R and W316R that delivers wireless speed upto up to 300Mbps and 150Mbps respectively.  The new range of products are b/g/n devices that provides 4x faster wireless speed and are backward compatible with 802.11b/g  devices.

Commenting on its product-led strategy for the networking solutions business, Vikram Kalia, General Manager- Product Management, Intex Technologies (India) Ltd. said, “There is a paradigm shift in the usage pattern of internet in India. There is a need of having speedy and seamless internet connectivity for mobiles, PC, Android Boxes, Security DVRs, IP cameras; Wi-Fi and Ethernet enabled gaming consoles. Catering to these needs effectively, we offer these innovative products designed as part of our proposition to offer superior performance at pocket friendly prices. Through our unique product strategy led business plan, we aim to target varied internet user base in the country.”

“We have big expansion plans for the future. In coming six months, we plan to add to our product portfolio, networking cables, fibre products, patch panels and more range in unmanaged switches and Wi-Fi routers. Over the next one year we are expecting our networking business to contribute nearly 50 crore of the company incremental revenues,” he added.

Engineered with superior technology these Wi-Fi networking devices come with an ease to install and use. ADSL2+ wireless modems are equipped with Dual internet connection types: ADSL and WAN. So whether you are using a DSL dial up internet service or internet service from cable operators, it allows you to choose the best service from the preferred ISP. With IPTV service one can enjoy online videos on your TV set via a set top box while surfing internet and other online activities. Both devices are designed with up to 6000 voltage lightning protection these routers are fully protected from damage against odd power-cuts and lightening.

Whereas wireless Wi-Fi routers are powered by MIMO technology and equipped with two external 5dBi antennas providing superior wireless coverage for larger homes and offices, or for users running bandwidth-intensive applications. The superior technology of these Wi-Fi routers enable prioritizing capabilities for both wired and wireless internet traffic to bandwidth-sensitive applications like online gaming, Ensuring complete security between two users these devices are supported by WPA/WPA2 encryptions that provides best possible security standards. With capabilities to extend wireless connection to 2 or more PCs the device also comes with proper blockage technique for certain websites, URLs and links.

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