Intel partners Bengaluru firm Speculur to commercialize BatSense technology

S-based chipmaker Intel is tying up with Bengaluru-based smart-wearables startup Speculur to commercialise its recently launched bat-sensor technology, which made its debut in the ongoing ICC Champions Trophy in England.
The chip, which weighs about 25 grams and can be mounted on top of any cricket bat, generates data for every shot that the batsman plays.
Speculur was founded by US-based technology executive Anu Agrawal and sports marketing entrepreneur Atul Srivastava in 2015, with a focus on bringing data analytics to sports.
Called Speculur BatSense with Intel Inside, the product will be sold for Rs 10,000 or $150 per unit bundled with a mobile application. Players can see the analysis or a report card after a practice session or a match in the app, and also share it with others.
This technology currently measures parameters like back-lift, bat speed, and impact angle. Follow through can also be tracked for every cricket stroke. The product will be available from August 2017 in Australia, India, the US and the UK.
While the technology is niche, Speculur sees a significant market for the product, which besides professional cricketers and training academies, is expected to find takers in corporate cricket leagues.
“There is a 8.5-million cricket playing population in the age group of 8-35 years. And bats account for about 50% of sports equipment market,” said Srivastava, who has set a target of selling 1 million units.
Srivastava also runs sports marketing company Gaames Unlimited, which focuses on talent management and merchandising. Agra wal has spent two decades working in tech companies like Mphasis and HP, where he was last heading sales for the banking and insurance vertical in North America.
Speculur has been working with Intel in bringing out the bat-sensor tech, which took about 18 months, consulting with coaches and players. Some of the other areas where the startup is developing products is fan engagement and injury prevention besides analytics.
Besides tying up with Speculur for Batsense, Intel has also launched drones with infrared cameras for advanced pitch analysis and virtual reality (VR) zones in stadiums for batsmen to experience what it is to face a virtual bowler.
Intel does not have any immediate plans to commercialise these two technologies, but they represent its push into sports like NBA, La Liga and Winter X Games.
The use of these technologies in sports by Intel is targetted at increasing digitisation, immersion and personalisation. “We are growing beyond the personal computers to get into the data business,” said Anuj Dua, director of marketing for Intel’s New Technology Group.
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