Instagram Doubles Its Active Users In India In A Year
Instagram has over 400 million users globally out of which 75 per cent of its user base is outside the US.
According to Facebook India MD Kirthiga Reddy, Instagram has gained massive popularity and people are using it to express themselves and the momentum continues to build.
The most active age group on Instagram in India is 18-24.
Instagram has grown to more than 400 million users this year and among the last 100 million to join Instagram, more than half live in Asia and Europe.
In 2012, Facebook had acquired Instagram for $1 billion.
Instagram commissioned a study to understand the usage pattern in India and found over 90 per cent of its users in the country to be under 30 years of age.
The advertisers on Instagram in India include P&G, Nestle, Paper Boat, Grofers, TrulyMadly Matchmakers and Sportskeeda.