India to become second largest smartphone market by 2017: Morgan Stanley
India is expected to overtake the US as the second-largest smartphone market next year with robust annual growth, says a Morgan Stanley research report.
According to the report on global technology and telecom, the country’s smartphone market will grow at a compounded annual growth rate (CAGR) of 23 per cent through 2018 and would account for 30 per cent of the global growth during the period.
“We expect India to overtake the US next year as the second-largest smartphone market by units. India will grow nearly five times faster than the world’s largest smartphone market China, where growth has decelerated,” the report said.
It added, “We estimate a 23 per cent CAGR in units in India, compared with 5 per cent over the same period in China. By 2018, we estimate 192 million smartphones will be shipped to India, or 11 per cent of global units.”
Morgan Stanley said there are only 225 million smartphone subscribers in the country, accounting for 18 per cent of the total population.
“The improvement in demographics, as measured by declining age dependency, has been one of the most important factors supporting higher potential growth in India… We expect consumption to maintain a relatively high growth rate, driven by an increase in per-capita income growth and an emerging middle class,” it noted.
On consumption of data, the report said the country is on the cusp of significant growth in data traffic driven by rising data users as well as growing data usage per user.
“We expect India’s internet penetration to reach 50 per cent by 2018, up from 26 per cent last year, driven by rising smartphone availability and affordability, online content and changing user behavior,” it said.
The global consultancy estimates 4G smartphones will account for 75 per cent of 170 million shipments by the next year, which currently has less than 1 per cent subscriber penetration in the country.
The report, which is based on 2,600 urban smartphone buyers, said the respondents paid an average of Rs 8,500 for their smartphones and plan to spend 40 per cent more on their next phone.