Huawei has been ranked as India’s Most Trusted Telecom Diversified Brand’ in ‘The Brand Trust Report, India Study 2016′ conducted by TRA Research (formerly Trust Research Advisory). The accolade acknowledges Huawei’s presence as a leading information and communications technology (ICT) solutions provider with extensive presence across the Telecom industry value chain. TRA is a leading Data Insights Company involved in understanding and researching aspects that make the intangibles of brands measureable.
Commenting on the accomplishment, Jay Chen, CEO, Huawei India said “Staying customer-centric and enabling customer success is the cornerstone of all Huawei’s strategies and this recognition is an acknowledgment of our efforts in India. We thank all our customers, partners and well-wishers for their trust that today makes us the country’s most trusted brand in the telecom category.”
The Brand Trust Report India Study 2016, the sixth in the series, enlists India’s Top 1000 Most Trusted Brands across 267 categories. The report is based on research conducted among 2500 consumer-influencers across 16 cities, and generating nearly 6 million data points and 20,000 unique brands, with the results compiled in ‘The Brand Trust Report, India Study 2016′. The annual report is a result of a primary research done by TRA which is an insights and brand intelligence company dedicated to understanding and analyzing stakeholder behaviour through two globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness.