HP Introduces ElitePOS Point-of-Sale System to Reinvent Retail

HP Inc. India today unveiled its innovative and versatile, all-in-one point-of-sale (POS) system, the HP ElitePOS at India Retail Forum 2017. The brand new POS solution will help customers in the retail and hospitality companies to reimagine how technology can transform the in-store experience. The HP ElitePOS will help brick and mortar retailers deliver the best possible customer experience by providing data driven insights on customer buying behavior. This is especially critical in an era when consumer’s shopping preferences are increasingly being influenced by e-commerce players.

“As retailers seek new ways to interact with customers and reinvent in-store experiences, technology must empower sales associates and engage customers in a way that feels like a natural extension of the brand,” said Aaron Weiss, vice president and general manager, Retail Solutions Business, HP Inc. “The new HP ElitePOS solution is built for versatility with a sleek and stunning design that can adapt to multiple retail and hospitality environments, while still offering the security, performance and long-term durability that our customers expect from HP.”

The ElitePOS features a stunning, modular design, different from large, boxy POS terminals commonly used in retail environments. Its design is also functional, supporting use cases beyond checkout to make shopping faster and easier for both customers and the sales associates assisting them. These use cases include: interactive signage, employee attendance, and self-service applications like a customer check-in and access to additional product offerings in the “endless aisle”. For retailers who want a clean and clutter-free counter space, or who need greater versatility in the placement of their point-of-sale terminal, the display can be separated from the input/output (I/O) base for maximum placement versatility.

For businesses who want technology to complement their brand’s experience, the ElitePOS and its accessories add further customization and flexibility. Attention to detail – including an optional receipt printer that integrates into the column stand, and an optional magnetic stripe reader built into the display, create a clean counter space for retail environments. The optional barcode scanner and optional standalone printer match the elegance of the ElitePOS for a consistent design aesthetic across peripherals.

Retail and hospitality often have demanding and harsh environments, which can damage or destroy consumer-leveraged technology. That is why the ElitePOS is built to be retail-durable, designed to pass MIL-STD tests[i], deter minor spills by channeling liquid out the device, and provide efficient cooling with side venting for improved reliability. Additionally, line-busting will be a breeze with Windows 10, fast DDR4 memory, and 7th generation Intel® Core™ processors with vPro™ technology.

With point-of-sale devices increasingly targeted by hackers, security continues to be top of mind for the retail industry. This is why HP is expanding its industry-leading security solutions to the ElitePOS, with both hardware and integrated software security features, including:

  • BIOS-level device security to provide protection in the event of a malware attack with HP Sure Start Gen3, the industry’s first self-healing BIOS, and HP BIOSphere Gen3, the industry-leading firmware ecosystems.

  • User authentication technology, including an optional fingerprint reader for secure login; Credential Guard[ii] for secure user authentication and password protection, and Device Guard[iii], which lets IT managers create rules to run only signed, trusted, and approved applications on the POS system to help protect against walk-up and low-level attacks through USB ports.

  • Physical security of the device itself with an optional bolt-to-counter configuration, VESA mounting K-Lock features and external fingerprint reader for secure login through Windows Hello[iv].

    The ElitePOS will be available in India at a price starting INR 59,999/- October 15, 2017 onwards. Customers can order it from any HP Authorized Partner starting October 2017.

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