-Targets 30 million users in SE Asia by 2016-
Inveno, an integrated new media solution company and creator announced the launch of its new information aggregation and smart recommendation app, Hotoday, at GMIC Bangalore 2015. Focusing on the reading habits and interests of smartphone users, the app recommends accurate news and information to users through an advanced algorithm and an abundant pool of media resources, providing the most desirable and Hotoday necessary information.
Commenting on the launch, Mr Tomsin Tung, CEO, Inveno said, “Hotoday is designed to offer personal and precise recommendation based on big data, saving users’ time and energy spent scouting for the right information. Using our advanced smart-recommendation technology, we wish to offer billions of users around the world more convenient and considerate information service.”
Powered by the competitive Push Intelligent Engine (PIE) technology, Hotoday can gather, select and distribute content according to specific algorithm among the tremendous amount of data. Based on users’ characteristics, interests and browsing habits, PIE can provide different interfaces and contents to meet users’ individual reading demands. The app will recommend both local and international information to users by using English and other local languages.
Talking about the market scenario in India Mr Tomsin Tung, CEO, Inveno said, “There is no better place to launch our product than the competitive and fast-evolving Indian market. With the advent of 4G, wider coverage of mobile network and launch of many low-cost smart phones, there is tremendous potential in the mobile internet market here. Although, the mobile internet media market in India, especially the aggregated media market, is still at a starting stage. We hope to co-build the bright future with the right partners”
Hotoday targets to reach 30 million users in Southeast Asia, including India, by next year.