Helpchat, the messaging based personal assistant app has announced the appointment of Lodestar UM, part of IPG Media brands, India to lead its media mandate in the country. In a multi-agency pitch, Lodestar was chosen because of its superlative record in strategy and approach. The current mandate for the agency spans across all affiliate media services including print, Radio, Digital and OOH.
Kali Shukla, VP. Marketing, Helpchat said, “We evaluated several agencies on various parameters and finally decided to go ahead with Lodestar because of their sound strategy and approach, buying efficiency and ability to innovate. Also, Lodestar Bangalore has a head start and expertise in its understanding of e-commerce and the Internet service ecosystem by virtue of handling multiple brands operating in a similar space.“
Nandini Dias, CEO, Lodestar UM, adds, “We went ahead with a simple yet compelling strategy rooted in consumer insight for Helpchat. Lodestar UM has always believed that strategy lies at the heart of understanding the consumer and that solutions should connect with the audience, being media agnostic.”
The appointment of Lodestar UM is a part of Helpchat’s larger objective of strengthening its brand visibility and recall across geographies. It has recently repositioned itself as a personal assistant app that lets you get more things done with its brand promise of “Do more by doing less”. Firmly embedding its market position in the consumer mindscape will be central to Helpchat’s brand building and media initiatives.