Google Chrome could soon come with its own ad-blocker.
Google is seemingly planning to take on third-party browser-based ad-blockers by introducing its own. According to a report by The Wall Street Journal, the technology giant is planning to bring its own ad-blocker to both desktop and mobile versions of Chrome.
The report further adds that Google could roll out the feature and even make it active by default. Google’s ad-blocker will reportedly remove certain online ads that ‘provide bad experiences for users as they move around the web.’
The company could announce the new feature within the coming weeks and is just ironing out the details for now. We assume that ‘within weeks’ means that Google may launch the feature at its upcoming I/O conference, which is scheduled to take place from May 17-19.
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It has been mentioned that Google Chrome will eliminate the ads that are classified as unacceptable by the ‘Coalition for Better Ads,’ a group that sets standards for advertising. As per the latest standards set by the group, pop up ads, auto-playing ads with sound and ‘prestitial’ ads with countdown timers are not consumer-friendly.
Google launching an ad-blocker would be a bit ironic, considering that a major part of its revenue comes from advertising. But some sources told The Wall Street Journal that the ‘move is a defensive one’.
On a related note, Google recently rolled out an Android update meant for company’s in-house testers to general Pixel XL users. As spotted by Android Police website, Google accidentally sent an Android OS build that had the information, “Confidential Internal Only – This is a confidential Googler-only OTA to update your Pixel XL with May 2017 security patches. You may use your device normally but do not discuss or comment on this update externally. Send feedback to android-dogfood-discuss@. See go/nougat for more info!”
It has been mentioned that there are no user-visible changes, and that the update merely brings the Android security patch to May 5, 2017.