Gionee, along with Kolkata Knight Riders today unveiled the brand’s new global identity “Make Smiles”, and the team’s new jersey. Gionee is the principal sponsor of the two time IPL winners, Kolkata Knight Riders since 2015. The company also announced that it will be spending over Rs. 150 crore in 2016 to rollout the new identity and logo in India, and a wide range of future ready ‘smilephones’. Gionee M5 plus will be the first smartphone to carry the new smiling logo.
“Make Smiles”, the company’s new tagline and the new smiling face logo has been created as an expression of the attitude that Gionee believes in thoroughly – a desire to create happiness for consumers and engage with them in the delightful moments of their lives. In keeping with it’s new global identity, Gionee is taking it’s Design and Form factor leadership to the next level, making the phones intuitive, stylish, ergonomic, slim, and durable. The phones will have unparalleled performance, with long battery life, super fast processors and huge memory space, offering Stress Free Lifestyle and Usage.