Manufacturer of computer peripherals, Genius has announced the appointment of Supertron Electronics Pvt Ltd as its distributor for Indian Market. The move is aimed at multiplying the reach and availability of Genius brand across the country including smaller cities and towns.
Supertron Electronics is an IT and Telecom company of India, known as one of the key players in distribution of a wide variety of IT hardware products including servers, desktops, laptops, netbooks, PC components, peripherals, and consumer electronic products. The company has 9000+ channel partners and a turnover of Rs. 20,000 million.
Gaurav Mathur, country business head, Genius, said in the official announcement, “We at Genius have embarked on an aggressive expansion drive this year. The association with Supertron Electronics is a step in that direction. This offers us the opportunity to leverage their nationwide distribution network, market knowhow and logistical excellence, as we look at consolidating our position in existing markets and tap newer geographies including smaller cities and towns. We are confident that the association will yield significant results and take us a step closer towards our vision of being among the Top 3 players in the laptop and smartphone accessories and peripherals market.”
Vibhor Agarwal, director, marketing, Supertron Electronics Pvt Ltd commented, “We are very excited to have Genius as part of our growing family of leading brands. This association is testimony to our reputation as one of the leading and strong players in the IT hardware and accessories distribution market. Together we hope to propel brand Genius into one of the leading laptop and smartphone peripherals and accessories brand in India.”