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Fitbit sees fastest adoption of wearable exercise trackers in India

fitbitAmerican wearable fitness devices maker Fit bit has said that it has seen the fastest adoption of its wearable exercise trackers in India despite the premium it charges over products of other manufacturers.

Naming India among its six strategic markets, the company, which sells products in 55 countries and entered India last year, said that it expects domestic companies to begin working with it once it establishes its brand here

“We saw the fastest adoption since launch in India. Though I can’t give you a number, I can say that we had the best market entry here,” Steve Morley, general manager-Asia Pacific at Fitbit told ET.

 The company said it has sold a million units of two customisable devices, Blaze and Alta, in the four weeks since their launch. It is showcasing the new trackers at designer Masaba Gupta’s show at Lakme Fashion Week.
 The devices pair with an application that other brands can also leverage. In the United States, retailer Dicks Sporting Goods allows users of its own application to pull in data from their Fit bit application to win coupons on items such as running shoes when they reach certain activity goals.

 Naming India among its six strategic markets, the company, which sells products in 55 countries and entered India last year, said that it expects domestic companies to begin working with it once it establishes its brand here.

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