Enjay IT Solutions hosts EnjayCON 2018, an annual knowledge sharing conference on integrated CRM, Cloud and Telephony solutions

Enjay IT Solutions hosts EnjayCON 2018, an annual knowledge sharing conference on integrated CRM, Cloud and Telephony solutions
Also announces the launch of a new consultancy venture, EMC2

Enjay IT solutions, the leading India CRM solutions provider for the Indian SME’s & Start-up’s, announced the launch of its annual industry conference EnjayCON, which was held today in Mumbai. The event also marked the launch of a unique venture, the Enjay Management Consultants and Coaching (EMC2) an integrated consultancy service aimed to provide innovation solutions for marketing and sales.

Attended by over 150 System Integrators, CRM and Marketing consultants, long term Enjay clients and IT head and retailers, the EnjayCON offered an interactive platform for discussion on the latest developments in the field of CRM, Cloud and mobile solutions as well as customized solutions for key marketing and sales challenges. This was followed by insights from experts regarding best practices and valuable tips for a successful IT integration.

The highlight of the event was the launch announcement of Enjay Management Consultants and Coaching (EMC2) – A unique marketing consultancy venture that aims to offer the integrated services of CRM and a marketing expert to drive effective sales strategies and coach sales teams for consistent performance.  

Speaking on the occasion, Mr. Limesh Parekh, CEO, Enjay IT Solution said, “Most organizations deal with challenges of an effective sales strategy, which often fails to generate desired results. Having catered to the unique CRM demands of the Indian businesses for over 18 years, we feel that for a successful sales strategy, CRM insights should be combined with accurate analysis by a marketing expert. The combination, if applied accurately, can help generate results and that is exactly what EMC2 will offer. Through this venture, we will also focus on training sales teams about the effective use of CRM – an avenue that has been largely overlooked so far.” 

Further, the event highlighted the offerings of EMCs and discussed the current market scenario and challenges. Inaccurate data capture, lack of training for sales team to log the data, inaccurate forecasts, low ramp up rates for new employees and an overall slow rate of conversion of leads are some of the basic challenges that plague the sales and marketing heads of organizations today. Further a lack of understanding or willingness to utilize CRM tools to its full potential or missing data etc., are technical nuances which may seem minor but go a long way to affect the overall marketing strategy. With expert CRM solutions and collaboration with some of the country’s best marketing experts, EMC2 is set to address these challenges so as to create a customized, integrated sales solution for businesses across the country.

As an interactive knowledge session for IT entrepreneurs, retailers and marketing experts, the EnjayCON offered a great insight into the future trends of CRM and marketing and how IT can continue to transform businesses with intelligent collaborations and integration.

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